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Singaporean homeware retailer IUIGA partners with Atome to offer buy now, pay later options

- September 24, 2020

Singapore – Singapore home retailer IUIGA has partnered with buy now pay later platform Atome to offer its consumers flexible payment options across their online and brick-and-mortar stores.

Paying through Atome allows customers to spread the total cost of their bill into three equal payments over time with zero interest, hidden charges or service fees

To celebrate the launch of the partnership, IUIGA will be having a storewide “Atome Exclusive Day” on 26 September, where all transactions paid via Atome online and offline will get a 20 percent off with a minimum spend of $40.

IUIGA co-founder Jaslyn Chan said, “We’re delighted to partner Atome in offering our customers choice, convenience, and flexibility in how they want to pay. We believe in making quality, premium products at fair, transparent prices, and this partnership helps increase the affordability of our products, particularly for our Gen Z and millennial customers. We also have aggressive plans to grow our brand in Indonesia, where Atome already has an active presence, so we’re really looking forward to this partnership.”

Meanwhile, David Chen, chief executive officer of Atome said, “In IUIGA, we found a like-minded partner who understood the value we can bring in helping them grow their business, both online and across their brick-and-mortar outlets. Working with our partners, we’ve seen time and again how introducing Atome as a payment option increases conversion and cart sizes, while also growing new consumer segments.”

Atome has been partnering with online and offline retailers since it launched its platform in 2019. IUIGA on the other hand opened its first store at shopping mall TripleOne Somerset. It is known for its direct-to-consumer, affordable, and minimalist lifestyle products ranging from home and kitchen to apparel and electronics.