Manila, Philippines – Asurion partnered with Philippine creative agency GIGIL and its creative technology arm Metama to launch an interactive “Career Glow-Up” activation during the opening of Asurion’s new customer solutions centre in Cebu City.
The collaboration formed part of Asurion’s launch event for its newest Philippine site, which is expected to create around 2,000 local jobs. Held on 7 May 2026, the event brought together company executives, government representatives, and members of the local community.
Developed jointly by Asurion, GIGIL, and Metama, the “Career Glow-Up” experience combined interactive technology and live engagement to showcase career development opportunities at the company. More than 250 participants attended the event.
As part of the activation, attendees answered a questionnaire about their professional goals and aspirations. Their responses were then analysed and transformed into personalised digital magazine covers that simulated future versions of themselves based on potential career growth opportunities.
The experience also featured a runway installation lined with motion-activated neon lights. After walking down the runway, participants viewed their digital “glow-up” profiles on-screen, alongside headlines generated from their questionnaire responses. QR codes allowed attendees to download digital keepsakes, including photographs and recordings from the event.
The collaboration also highlighted how brands and agencies are using immersive technology-led experiences to communicate employer branding and recruitment messages in a more engaging format.
“We’re excited about the talent here and the role this team will play in helping us deliver great experiences for our customers around the world,” said Guru Gowrappan, Chief Executive Officer of Asurion.
The company also said the Cebu facility strengthens its ability to support a growing global customer base. It also serves as the company’s sixth hub in the Philippines, joining its existing locations in Santa Rosa, Iloilo, Clark, Calamba, and Bonifacio Global City.
