GIGIL unveils AI coffee activation that turns eye bags into brew strength

Manila, Philippines – Creative agency GIGIL showcased an AI-powered coffee installation that adjusted brews based on users’ eye bags at a technology and business conference in the Philippines, as part of an activation designed to highlight its innovation capabilities.

Through its tech and innovation arm, GIGIL Metama, the agency launched activation as a response to the long hours typical of industry events, which often run from early morning to late afternoon and leave attendees fatigued.

GIGIL Metama developed “The GrindTM”, an AI-powered coffee dispenser that scanned participants’ eye bags and adjusted coffee strength based on detected levels of tiredness. The system delivered stronger brews, and the more pronounced the eye bags appeared.

Across the two-day activation, the machine dispensed unlimited cups of coffee and drew significant crowds, with attendees keen to see how the technology translated facial cues into customised drinks.

Moreover, the agency used the installation as an interactive demonstration of its artificial intelligence and creative technology capabilities, while also positioning it as a lead-generation initiative.

Following the activation, GIGIL Metama secured two global clients, The Magnum Ice Cream Company and Manulife Financial Corporation.