Manila, Philippines – Lending company Skyro and creative agency GIGIL are turning heads again with a new billboard stunt, literally “wringing out” tarpaulins to nudge Filipinos toward appliance loans.
Skyro provides flexible loans, targeting heads of households looking to purchase home appliances. For its latest campaign, the company teamed up once more with GIGIL, this time highlighting a uniquely Filipino twist: most billboards in the country are made of tarpaulin. The activation used the material as a playful medium to show what Filipinos no longer need to do now that appliance loans are more accessible.
The campaign features Skyro’s brand ambassador Dennis Trillo, depicted wringing out the tarpaulin on a giant billboard with the statement, “Mag-loan ka na kasi ng dryer” (“Get a loan for a dryer now”).
The billboard reportedly generated significant engagement, including hundreds of thousands of social interactions, increases in brand recognition and recall, and notable spikes in both in-store and online loan applications.
This is not Skyro and GIGIL’s first foray into playful outdoor advertising. In 2024, their billboards also went viral with messages such as “May naka-harang kasi, so kami na nag adjust” (“Something was blocking the way, so we adjusted”), which appeared to flexibly wrap around obstacles like electrical poles. The concept highlights GIGIL’s creativity while reinforcing Skyro’s brand positioning as a provider of flexible, accessible loans.
