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Tag: GIGIL

Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
Posted on June 11, 2026
by Teddy Cambosa
Rather than waiting for the industry to self-correct, several agencies have built internal processes designed to reduce their exposure before payment delays become a crisis.
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Asurion, GIGIL Metama 2026
Asurion teams up with GIGIL, Metama for immersive “Career Glow-Up” launch in Cebu
Posted on May 21, 2026
by Lyene Marie Darang
Manila, Philippines – Asurion partnered with Philippine creative agency GIGIL and its creative technology arm Metama to launch an interactive “Career Glow-Up” activation during the opening of Asurion’s new customer solutions centre in Cebu City. The collaboration formed part of Asurion’s launch event...
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PH Brands Millennial Vs
Millennial vs. Gen Z: How PH Brands are comparing generational ‘work-speak’
Posted on May 11, 2026
by Lyene Marie Darang
Manila, Philippines – Comparison is often called the thief of joy, but in the world of Philippine advertising, it’s currently the king of engagement. A new wave of trendjacking has effectively flipped the script on generational divides, erasing the typical “us vs. them” friction and replacing...
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GIGIL Metama activation 2026
GIGIL unveils AI coffee activation that turns eye bags into brew strength
Posted on April 13, 2026
by Lyene Marie Darang
Manila, Philippines – Creative agency GIGIL showcased an AI-powered coffee installation that adjusted brews based on users’ eye bags at a technology and business conference in the Philippines, as part of an activation designed to highlight its innovation capabilities. Through its tech and innovation...
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GIGIL, Samgyupsalamat campaign film 2026
Samgyupsalamat marks 13 years in the Philippines with first major national campaign
Posted on April 10, 2026
by Lyene Marie Darang
Manila, Philippines – Samgyupsalamat Unlimited K-BBQ is marking its 13th year in the Philippines with its first major national campaign, celebrating its role in popularising the unlimited Korean BBQ format in the country. Partnering with GIGIL, the film expresses gratitude to customers for their continued...
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Orocan, GIGIL new film 2026
Orocan’s new film turns ‘ice condition’ into business inspiration
Posted on March 5, 2026
by Lyene Marie Darang
Manila, Philippines – Orocan has launched a creative campaign to promote its first and largest icebox with wheels, the ‘Koolit 65L’, highlighting how functionality can also be entertaining. Done alongside creative agency GIGIL, the campaign centres around a short film that tells the story of Isagani,...
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GIGIL OOH campaign for Grab 2026
Grab shows how rider earnings make a difference in new billboard campaign via GIGIL
Posted on March 4, 2026
by Lyene Marie Darang
Manila, Philippines – GIGIL’s latest out-of-home (OOH) campaign for Grab highlights how the company reinvests earnings from each ride and delivery to support its riders, aiming to shift passenger perceptions. The initiative demonstrates that fees do not simply go to the company but help fund programs...
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Arthaland, GIGIL campaign for Una Apartments 2026
Arthaland positions ‘Una Apartments’ as a home ‘you’ll never regret’ via GIGIL campaign
Posted on March 3, 2026
by Lyene Marie Darang
Manila, Philippines – Arthaland has partnered with independent agency GIGIL to launch a new campaign promoting its sustainable condominium development, Una Apartments (First Apartments). Titled “Not For Sale”, the campaign centres on an offbeat film that draws on the idea that many of life’s first experiences...
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skyro gigil wrung out billboard
Filipinos see billboard ‘wrung out’ in Skyro and GIGIL’s playful appliance loan push
Posted on February 13, 2026
by Aliza Carmona
Manila, Philippines – Lending company Skyro and creative agency GIGIL are turning heads again with a new billboard stunt, literally “wringing out” tarpaulins to nudge Filipinos toward appliance loans. Skyro provides flexible loans, targeting heads of households looking to purchase home appliances. For...
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GIGIL x CANVA PHILIPPINES
The making of ‘All Purpose Fonts’: Inside GIGIL and Canva PH’s most flexible trend yet
Posted on December 17, 2025
by Lyene Marie Darang
If someone failed to see how the ‘All Purpose Fonts’ by GIGIL and Canva Philippines disrupted social media (in a very flexible way), then this person can be assumed—to be in a social media detox. The goal was simple for GIGIL: to underscore the value of Canva Pro. In ways, small-to-medium businesses...
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