Assembly names Alap Ghosh as its first CEO for India

India – Omnichannel media agency Assembly has named Alap Ghosh as its first chief executive officer for India. The appointment is effective today, August 1.

Stepping into his new role, Ghosh brings his expertise to integrate Assembly’s media business in Mumbai and Bangalore. He will focus on establishing a unified offering across media, creative, technology, and commerce.

Ghosh has over 25 years of experience in handling marketing for digital-first businesses. He joins the agency from Google India, where he led data and technology partnerships. During his stint, he was responsible for marketing technology and digital innovation for Google’s clients.

Before joining Google, he also held leadership roles at Jellyfish and founded his own data consultancy.

His expertise and strategic vision are set to enhance Assembly’s operations. With Ghosh’s leadership, Assembly aims to boost its growth by creating omnichannel experiences across the region.

Rick Acampora, global CEO at Assembly, said, “Alap’s appointment marks an exciting new chapter for Assembly in India. India is an important growth market for Assembly and for many of our global clients, and we’re committed to realising its full potential. Alap brings the right mix of cross-sector experience and proven leadership to help us build something genuinely differentiated in this region.”

“I’m excited to join Assembly at such a pivotal moment for Assembly and for India. By bringing our teams together, with one vision and voice, we can create something bold, unified, and fit for purpose for what’s next for India. India is moving fast—creatively, culturally, and digitally—and we have a real opportunity to build an offering that delivers for today’s clients and sets a new benchmark for what’s possible in this market’s future,” Ghosh commented.