Tag: The Monkeys Aotearoa

Auckland, New Zealand – Accenture Song, a tech-powered creative group, has appointed Storm Day as its New Zealand lead and chief executive officer (CEO) of The Monkeys Aotearoa ahead of its rebranding to Droga5 in December.

Since joining the company in 2022, Day has been leading The Monkeys Aotearoa’s marketing operations, contributing to the team’s growth.

With over two decades of experience in the marketing and consulting industry, Day has worked with brands such as Tourism New Zealand, ASB, New Zealand Story, Fonterra, Mazda, and Asahi.

Accenture Song recently appointed Bronwyn van der Merwe as Accenture Song lead for Australia and New Zealand and Matt Michael as CEO of Droga5.

Justin Mowday, country managing director at Accenture New Zealand, said, “Storm has been instrumental in expanding the team at The Monkeys Aotearoa and making Accenture Song’s global expertise relevant to the New Zealand market.”

“She is a formidable leader with unbeatable local knowledge and experience and is the best person to help steer us into the future as we continue to champion purpose-led growth for our clients in New Zealand,” Mowday added.

“I am extremely excited to be leading this very talented team and working with our clients to join up purpose and customer experience. We help Kiwi organisations put a meaningful purpose at the heart of their culture, operations and experiences to drive growth,” Day commented.

“Combined with the Droga5 name and our incredible creative leader, Damon Stapleton, we will continue to build and sustain Aotearoa’s most influential brands,” Day added.

New Zealand – KidsCan, a charity committed to providing essential support for children affected by poverty in New Zealand, has partnered with The Monkeys Aotearoa, part of Accenture Song, for its latest campaign. This new initiative highlights the increasing number of Kiwi children in urgent need of winter essentials, emphasising the critical role KidsCan plays in their well-being.

Like many charities, KidsCan has been hit hard as regular donors struggle with New Zealand’s cost-of-living crisis. Supported by its principal partner, Meridian Energy, KidsCan currently aids 889 schools and 205 early childhood centres—a third of all schools nationwide. However, this year, the charity faces its largest waitlist in 19 years, with 10,000 more children in 260 schools and centres still in need.

Created by The Monkeys Aotearoa, KidsCan’s new campaign aims to tug at the hearts of New Zealanders by bringing the waitlist to life, vividly illustrating how many children are facing winter without essential items like food, jackets, and shoes.

The campaign spans broadcast TV, outdoor advertising, press, digital, radio, and social media. Additionally, localised extensions in major cities—Auckland, Hamilton, Tauranga, Wellington, Christchurch, and Dunedin—highlight the number of children on the waitlist in those areas, in addition to the 10,000-plus children on the national list.

Julie Chapman, founder and CEO of KidsCan, said, “When kids are going cold and hungry, they can’t learn and are at risk of falling behind, so the repercussions are huge. We can’t forget about them, nor can we keep them waiting for support at such a critical time in their development.” 

Damon Stapleton, chief creative officer at The Monkeys Aotearoa, added, “Helping everyone starts with helping someone, and in our latest work for KidsCan, we juxtaposed children’s song This Little Light of Mine up against the stark visuals of children in need to garner attention and leave viewers lingering on a hopeful message. We hope the campaign cuts through to touch all New Zealanders, urging them to support and get behind the work of this much-needed charity.”

KidsCan is reaching out for support to provide warmth to New Zealand children this winter. To make a donation, please visit the charity’s official website.

New Zealand– ASB Bank has partnered with The Monkeys Aotearoa, part of Accenture Song, for its latest campaign, which highlights the vital role of home ownership managers in guiding New Zealanders through the evolving challenges of home ownership.

The campaign features a series of light-hearted films starring the popular advertising couple, Ben and Amy, along with their new furry family member, Sunny the Saint Bernard. When the family faces challenges adjusting to their new addition, Teana, a real-life ASB Home Ownership Manager, steps in to help them get back on track.

ASB’s campaign aims to showcase the expertise and experience of its team in guiding and supporting people through every stage of their home ownership journey, from renovations and mortgage adjustments to enhancing the comfort of their homes.

The campaign extends across ASB branches, digital platforms, and social media, featuring interactive street posters uniquely designed for dogs. These’sniff’ posters, created in collaboration with Phantom Billstickers, emit a scent to attract dogs and are displayed at locations in Auckland, Wellington, and Christchurch.

Additionally, the integrated campaign also directs New Zealanders to the ASB website, where they can use the ASB Mobile Banking App to find and book an appointment with a local home ownership manager tailored to their needs.

Helen Fitzsimons, chief marketing officer at ASB, said, “We’re here to help New Zealanders achieve their home ownership goals. We understand the Kiwi dream of owning your own home, and we know that even for those who do own a home, the current situation is rarely the final goal. As people’s lives, families, and jobs expand and change, so too do their priorities, and we’re committed to helping our customers at every step of their home ownership journey. 

“Our new campaign highlights the incredible work our home ownership managers do and how they go the extra mile for our customers, whatever life throws at them,” Fitzsimons added. 

Meanwhile, Damon Stapleton, chief creative officer at The Monkeys Aotearoa, commented, “A home is more than just four walls; it’s a space where life happens. But sometimes, your home gets out of sync with your life, and you just need more space. In our latest campaign, we again turn to Ben and Amy to showcase how the constantly evolving life of a homeowner can be aided by a passionate ASB Home Ownership Manager.”