Singapore – AnyMind Group, a BPaaS company, has forged a partnership with YouTube for its partner sales program, boosting advertising potential for businesses.
As a YouTube Partner Sales program partner, AnyMind Group can offer reserved advertising inventory on content produced by AnyMind-affiliated creators and channels. The move provides advertisers with more options, and affiliated creators to increase their earnings.
The program offers programmatic guaranteed ad buys and a full ‘share of voice reservations,’ which enables a single advertiser to dominate placements on a creator’s video views.
The reserved inventory grants a higher priority compared to auctioned ad inventory from the Display & Video 360 platform.
Additionally, AnyMind is launching advertising packages for entertainment, sports, lifestyle, and news, enabling contextual targeting.
Online publishers who use AnyManager can also generate new revenue streams through the program.
Punsak Limvatanayingyong, managing director of creator growth at AnyMind Group, said, “True to our philosophy of ‘Growth for Everyone,’ this program undoubtedly benefits our advertisers, creators and even publishers by unlocking more powerful outcomes through collaboration with us. Due to our unique business model, we’re one of the few companies that can provide deep accessibility into the advertising ecosystem.”
“This partnership comes at a right time as we have recently launched a new feature on AnyManager that enables publishers to automatically create short-form videos from published articles with the use of AI. As part of our growth plans this year, we can now provide direct access to a larger scale of video ad inventory across APAC and the Middle East to our clients, including our partnered creators on YouTube,” Siddharth Kelkar, managing director of India/MENA and performance business at AnyMind Group, commented.
