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Tag: Airline

PAL joins oneworld
Philippine Airlines signs agreement to become newest member of oneworld Alliance
Posted on June 8, 2026
by Aliza Carmona
Philippines – Philippine Airlines (PAL) has taken a major step towards joining the oneworld Alliance after signing a Memorandum of Understanding (MOU) to become the group’s 16th member airline.  The signing was announced through a press briefing held at the International Air Transport Association’s...
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CATHAY CTV
Cathay Pacific takes off with Samsung Ads in first multi-country CTV campaign spotlighting ‘Aria Suite’
Posted on September 30, 2025
by Sharona Nicole Semilla
Singapore – Cathay Pacific has taken off with its first multi-country Connected TV (CTV) campaign in partnership with Samsung Ads, spotlighting The Aria Suite as the height of business class luxury for affluent, travel-ready households. Created by Publicis, the campaign delivered an immersive home-screen...
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HK Express’ new brand campaign encourages travellers to experience more spontaneous getaways
HK Express’ new brand campaign encourages travellers to experience more spontaneous getaways
Posted on October 8, 2024
by Teddy Cambosa
For the brand, they believe that travelling is an art of living, whether our travellers are culinary enthusiasts, adventurers, or travellers who need a get-away form the hustle bustle, the choice is yours.
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You can be the star in this latest AI-powered campaign from Qatar Airways
You can be the star in this latest AI-powered campaign from Qatar Airways
Posted on September 6, 2024
by Teddy Cambosa
In an industry-first, the campaign offers the opportunity to be part of its emotive story, by utilising advanced AI capabilities so you can place yourself within the film and become the star. This reaffirms the airline’s dedication to placing customers at its very heart.
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Cathay’s new campaign with Publicis Groupe shows nobody does rugby like Hong Kong
Posted on April 4, 2024
by Aliza Carmona
International airline carrier Cathay Pacific has partnered with Publicis Groupe Hong Kong to launch a new campaign promoting the upcoming Cathay/HSBC Hong Kong Sevens event.
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Air India launches new in-flight safety video reaffirming ‘boldly Indian’ brand ethos
Posted on February 26, 2024
by MARKETECH APAC
Air India, India's global airline, today unveiled 'Safety Mudras', a new in-flight safety movie that blends safety instructions with India's vibrant culture. The video features a dancing style that is on display and provides a particular safety lesson, imparting important knowledge in an interesting...
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Capital A announces strategic selling of business to sister company AirAsia X
Capital A announces strategic selling of business to sister company AirAsia X
Posted on January 9, 2024
by Teddy Cambosa
The strategic move is aimed at streamlining the group and facilitating a business-centric valuation of the separate entities, potentially unlocking greater value to shareholders, and aiming to create a pure play entity that aligns with market preferences. 
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Around 3 of 5 SG travellers note having at least one airline loyalty program: survey
Posted on December 11, 2023
by Teddy Cambosa
According to the most current YouGov Surveys data, three out of every five Singaporean customers (61%) are members of at least one airline loyalty program. 
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Changi Airport takes flight on a spontaneous adventure with latest travel campaign
Changi Airport takes flight on a spontaneous adventure with latest travel campaign
Posted on October 24, 2023
by Teddy Cambosa
Featuring six enchanting mystery destinations, anyone who is ready to fly within 30 days can participate and the lucky winners will be whisked away to a mystery destination for the payment of just S$1. 
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Philippine Airlines, Expedia team up to launch one-stop travel website
Posted on September 20, 2023
by Aliza Carmona
Philippine Airlines (PAL) joined forces with travel technology company Expedia Group to launch its one-stop travel website, PAL Holidays, that offers travellers a convenient and comprehensive platform for all their travel needs.
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