Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

AIA Singapore names Afees Ashroff as new chief technology officer

by MARKETECH APAC

-

July 15, 2024

AIA Singapore names Afees Ashroff as new chief technology officer

Singapore – AIA Singapore has announced the appointment of Afees Ashroff as its new chief technology officer with immediate effect, and he will report to Wong Sze Keed, chief executive officer at AIA Singapore. 

Ashroff is a highly experienced leader with a wealth of experience spanning over 20 years in both banking and insurance sectors. He has been with AIA Singapore since 2018 and has a profound understanding of the organisation, where he was most recently head of digital technology. 

With his new appointment, Afees will continue to focus on enhancing customers’ digital experiences by developing and implementing world-class, cutting-edge technology strategies aligned to deliver AIA Singapore’s vision and business priorities as a customer-centric leading life insurer.

Afees will succeed Peter Lee who has decided to step down to take some time to focus on personal matters.

Speaking about Ashroff’s appointment, Sze Keed said, “I am delighted to welcome Afees to the leadership team as chief technology officer. I am confident that Afees will be a strong addition to my management team and will continue to drive AIA Singapore’s digitalisation agenda across our organisation to deliver the best service experience for our customers. More importantly, with Afees’ appointment, AIA Singapore remains committed to our people-first culture; where talent development and internal mobility will ensure we give the best opportunities to our people.”

She added, “I would like to express my sincere appreciation to Peter and his efforts in steering the team. Peter is a highly respected industry veteran and will be fondly remembered for his positive influence in creating a cohesive culture within the technology division and we wish him all the very best in his future endeavors.”

Related Tags AIA Singapore Leadership Chief Technology Officer Afees Ashroff
Share this article

Related Articles

View All
AIA Group
Marketing APAC
AIA Group launches ‘Rethink Healthy’ campaign to advocate for more inclusive and sustainable living for people in Asia
June 18, 2024
By MARKETECH APAC
AIA Singapore
Marketing Southeast Asia
AIA Singapore appoints Socialyse as its social media agency of record
April 12, 2024
By MARKETECH APAC
MARKETECH-PHOTOS-_2_
Marketing Southeast Asia
AIA Singapore injects humour on new heartfelt campaign urging Singaporeans to get protected against critical illness
March 4, 2024
By Aliza Carmona
Arena Media retains media mandate for AIA Singapore
Marketing Southeast Asia
Arena Media retains media mandate for AIA Singapore
February 28, 2024
By Teddy Cambosa
AIA SG announces new leadership appointments as Melita Teo moves to PH market
Marketing Southeast Asia
AIA SG announces new leadership appointments as Melita Teo moves to PH market
November 22, 2023
By Teddy Cambosa
AIA Malaysia’s Merdeka campaign focuses on preserving traditions through art
Marketing Featured Southeast Asia
AIA Malaysia’s Merdeka campaign focuses on preserving traditions through art
September 2, 2022
By Teddy Cambosa
No posts found

Featured Articles

View All
MARKETECH APAC returns to SG for “Customer Marketing Asia 2024” conference; to explore dynamic landscape of customer marketing
Marketing Southeast Asia
MARKETECH APAC's inaugural “Customer Marketing Asia 2024” conference in SG to explore dynamic landscape of customer marketing
July 8, 2024
By MARKETECH APAC
Ngai-Yuen-Low-ECOM-Series_1
Marketing Featured Southeast Asia
E-Commerce Marketing Series: AEON’s Ngai Yuen Low on balancing technology and engagement to enhance shopping experience
July 2, 2024
By Aliza Carmona
Expert Up Close: SleekFlow’s Asnawi Jufrie on AI becoming a game changer for enhanced omnichannel experiences
Technology Partners APAC
Expert Up Close: SleekFlow’s Asnawi Jufrie on AI becoming a game changer for enhanced omnichannel experiences
June 25, 2024
By Teddy Cambosa
E-Commerce Marketing Series: Mondelēz PH’s Emmanuel Cruz on strengthening e-commerce approach through understanding consumer behaviour
Marketing Featured Southeast Asia
E-Commerce Marketing Series: Mondelēz PH’s Emmanuel Cruz on strengthening e-commerce approach through understanding consumer behaviour
June 14, 2024
By Brandon Yulolo
E-Commerce Marketing Series: ASUS’ Eddie Teng on enhancing first-party data to improve the e-commerce, retail relationship
Marketing Featured APAC
E-Commerce Marketing Series: ASUS’ Eddie Teng on enhancing first-party data to improve the e-commerce, retail relationship
June 6, 2024
By Teddy Cambosa
ECOMM-Dheeraj
Marketing Featured Southeast Asia
E-Commerce Marketing Series: Mastercard’s Dheeraj Raina on e-commerce trends and tech transforming the SEA payments scene
June 5, 2024
By Aliza Carmona
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin