Singapore – Insurance company AIA Singapore is empowering families through the launch of a customised Monopoly game set. The launch is part of AIA Singapore’s series of initiatives celebrating SG60.
As the first insurer-customised edition of the game, the ‘Live Better with AIA’ Monopoly set captures key milestones in Singaporeans’ lives. It shows challenges and opportunities in health, wellness, financial planning, and social responsibility.
Aside from its distinct street tile designs, the game’s traditional houses and hotels have been replaced with upgrades such as workshops and wellness plans. It also features transformations such as attaining certifications, investing in luxury property, or accessing exclusive experiences.
The game set also incorporates relatable experiences for Singaporeans, including slang in chance cards and receiving angbao money during Chinese New Year.
Meanwhile, AIA is also launching a campaign to help families plan financially for the future. As part of the campaign, AIA is offering up to 20% off on eligible plans along with a free family access to Mandai Wildlife Reserve. The promo runs from May 6 to July 31, 2025.
In celebration of SG60, AIA Altitude members will experience a series of events throughout the year with a by-invite-only programme. Additionally, AIA Altitude Pinnacle members turning 60 in 2025 will receive an exclusive silk scarf with a design that blends Singapore’s heritage.
AIA Altitude is also teaming up with the Michelin Guide for the ‘Gastronomic Heritage’ booklet, which features family-owned restaurants from Singapore. While spotlighting renowned chefs, it aims to highlight their wealth planning journey.
AIA Singapore recently forged a partnership with Rainforest Wild Asia, sponsoring a play space and tapir habitat within the park.
“AIA Singapore has proudly championed the health and well-being of Singaporeans across generations. As needs evolve, we remain committed to introducing innovative initiatives that promote holistic well-being and redefine what it means to live a healthy and active lifestyle. As Singapore marks its 60th birthday, we reaffirm our dedication to helping Singaporeans live Healthier, Longer, Better Lives,” Irma Hadikusuma, chief marketing and healthcare officer of AIA Singapore, said.
“SG60 is not just a time for celebration but also a moment of reflection on our shared values and goals as Singaporeans. This year, as we embrace ‘Building Our Singapore Together,’ we recognise that each of us has a role to play in supporting one another and shaping a stronger, more resilient nation,” Hadikusuma added.
