Scoot appoints DeVries Global Taipei as local public relations agency 

Taipei,Taiwan – Interpublic Group agency DeVries Global has announced its appointment as low-cost carrier Scoot’s public relations agency for Taiwan.

In this partnership, DeVries Global is tasked with strengthening Scoot’s local resonance with consumers following the pandemic. 

Fortified by the agency’s extensive industry experience and data capabilities, the agency’s scope focuses on building media relations to strengthen demand for inbound and outbound flights, as well as consumer initiatives to create awareness and to reiterate the airline’s position as an innovative and relatable low-cost carrier.

Commenting on the partnership, Vivian Liu, managing director at DeVries Global Taipei, said, “We are proud to partner with such a well-loved brand – a future-forward leader that operates with fun, value and discovery at its core. Our team has crafted inspired, innovative programs to bring about a new chapter for Scoot”.

Meanwhile, Agatha Yap, director of marketing and new revenue at Scoot, mentioned, “At Scoot, we believe that travel connects people, destinations, and cultures. We look forward to our partnership with DeVries Global, especially as we ramp up awareness by creatively telling the Scoot story to local audiences in Taiwan.”

This appointment follows Scoot’s partnerships with other agencies, with global communications agency BCW being tapped as Scoot’s PR partner in their home base of Singapore, as well as brand and customer agency VMLY&R and Omnicom Advertising Group-owned network PHD being appointed to conceive creative strategies for the airline and to handle global media planning and buying respectively.