Marketing Featured Southeast Asia

Malaysia Airlines launches ‘Trips and Tours’ feature on booking platform

Kuala Lumpur, Malaysia – MHholidays, the tour operating arm of Malaysia Airlines, has launched a new product, “Trips and Tours”, an offering of a wide selection of activities, attractions, and experiences in addition to the existing flights and hotel packages.

The new product features more than 40,000 selections of travel experiences worldwide. These include trips, concerts, attractions, museums, and excursions across 1,000 international and domestic cities within and beyond the airline’s network. 

“Trips and Tours” is in support of the Malaysian government’s initiative of reviving domestic travel and tourism sectors. Through the government’s “Green Travel Bubble Initiative”, there are now over 100 new activities and attractions on offer across 12 domestic cities Malaysia Airlines flies to.

“The introduction of Trips and Tours further builds on MHholidays’ aim of making travel seamless by providing an all-in-one travel booking experience leveraging technology. Currently, MHholidays packages are only available for MH operated flights, and we are working towards expanding it to include Firefly codeshare flights in 2021. In line with our Fly Malaysia campaign, the MHholidays’ Trips and Tours highlights the amazing attractions we have across our nation while playing our part to support the revival of domestic tourism travel by curating safe, secure, and amazing experiences for all our customers,” said Malaysia Airlines’ Group Chief Marketing and Customer Experience Officer Lau Yin May.

The product is now on offer on the MHholidays’ official website or through Malaysia Airlines’ official mobile, available on download at the Google Play Store or at the App Store.

Platforms Featured Southeast Asia

AirAsia PH adopts Traze contact trace app for passengers

Manila, Philippines – Amid ongoing restrictions for COVID-19 travel,  Airline AirAsia in the Philippines has procured additional assistance for faster contract tracing, announcing its adoption of the Traze contact tracing app. 

The app is developed by the country’s Department of Transportation (DOTr) and will now be required for use among AirAsia passengers. 

“We laud this effort from the DOTr as it is aligned with AirAsia’s objective to continuously improve the layers of safety for the health and wellbeing of all guests and employees. We expect 100% compliance and cooperation from all our stakeholders to ensure the success of this contact tracing efforts,” stated AirAsia CEO Ricky Isla.

The implementation of the app use will start on November 28 this year, and requires users to secure installation of the app before entering airport premises.

Upon downloading the Traze app, users will register on the app as an ‘individual’. Upon entering needed information, the account is activated and a personal QR code is generated. This QR code is then used for scanning by airport authorities and other designated places. 

For users that don’t have mobile devices, they can secure their QR code by approaching the Malasakit Helpdesk at their respective airports. 

The recent move is in line with AirAsia’s stringent measures in making air travel secure in compliance with national and aviation travel restrictions.

Marketing Featured Southeast Asia

AirAsia partners with local hotels in Philippines to offer promo deals on new platform SNAP

Manila, Philippines – In its efforts to boost domestic tourism in the Philippines, AirAsia has partnered with local hotels in the country to launch SNAP, a new flight and hotel platform on which offers convenient fly and stay packages.  

The airline will be offering an introductory SNAP promotion of up to 50% off on flights when consumers book a flight and hotel via the platform. This special promotional fare will be available on from 21 to 27 September 2020, for travel from 21 September 2020 to 25 March 2021.

The airline assures in its press statement that it will be complying with advice and regulations from the local government, civil aviation authorities,  and global and local health agencies, including the World Health Organization. 

The company said that guests can expect enhanced safety measures throughout the entire journey, including pre-flight, in-flight, and arrival processes. These include the mandatory wearing of face masks to be permitted to travel, among others. Guests will also be advised to check and comply with measures implemented by local airport authorities for a smooth travel experience.

AirAsia Philippines CEO Ricky Isla said, “We are pleased to launch SNAP in the Philippines to be able to provide new and affordable offerings on, especially for business travelers and those planning for their future getaways once leisure travel is permitted.”

Isla added, “Aside from developing as Asia’s fastest-growing super app, this initiative has opened up opportunities to work with partner hotels, as we start to recover from the effects of the pandemic which have devastated the travel and tourism industry. We look forward to forming more partnerships with more hotels in the future.”

Technology Featured Southeast Asia

Philippine’s Cebu Pacific adopts Cellpoint Digital’s payment orchestration platform

Philippines – CellPoint Digital, a leading provider of digital commerce and payment solutions to airlines and travel companies, has partnered with Cebu Pacific, one of the largest airlines in the Philippines to implement a cutting-edge Payment Orchestration Platform across all its digital channels.

CellPoint Digital’s payment orchestration platform, Velocity, will enable Cebu Pacific to simplify the payment experience of its repeat customers by deploying stored cards in all its digital channels with a single sign-on.

Velocity is a PSP and acquirer agnostic and will enable the airline to build and orchestrate a bespoke network of acquiring banks. The intelligent routing module will dynamically optimize the routing of each transaction via this network, thereby maximizing the acceptance rate and lowering transaction costs.

Cebu Pacific will also have the ability to fast track the launch of new payment methods in new markets, by picking and rapidly activating new ones from CellPoint’s growing payment ecosystem, including over 40 local and global cards and over 350 alternative payment methods.

Based on CellPoint’s experience, stored cards will generate a double-digit uplift on the conversion rate and a payment acceptance rate exceeding the airline industry average. Customer satisfaction and the conversion  is also expected to be boosted by pay-by-link messages that re-engage customers who leave at check-out. A multi-currency pricing feature offers international travelers the option to pay in their preferred currency.

“Our customers remain at the heart of our business – as such, we are constantly improving their customer journey with us. As we continue transforming processes towards a frictionless experience, implementing effective and secure online payment portals is critical. With this new development, we look forward to providing our passengers an omnichannel experience and the ease of one-click payments, along with localized options in all markets,” said Candice Iyog, vice-president for marketing and customer experience at Cebu Pacific.

Meanwhile, Kristian Gjerding, CEO of CellPoint Digital said, “We are delighted to partner with one of the most successful airlines in the Asia Pacific and support their impressive expansion and commitment to the best digital customer experience. Our independent payment platform will give Cebu the agility and control they need to optimize further their payment strategy and drastically simplify their customer payment experience,” Gjerding added.