Singapore – Months after Hong Kong launched its ‘Hello Hong Kong’ travel campaign, awareness of the campaign’s ads spiked to 25.2% points on March 2 from 6.3% on February 2, the month the campaign was announced before dipping to 24.9% by March 20. This was according to the latest data from YouGov.
As part of Hong Kong’s tourism revival initiative, the local government announced in February that they are giving out 500,000 free airline tickets to their territory. As a result, many airlines in the Asia-Pacific region have reported their websites being swamped by online visitors, with long waits awaiting those who want to get their free tickets processed.
According to the data, consideration of Hong Kong as a travel destination rose by 2.4 percentage points ten days after the campaign’s announcement – from 12.6% on February 2 to 10.2% by February 10 – before declining until late February.
Moreover, Singaporean travel consideration to Hong Kong started on an upward trend, reaching 14.3% on March 2 (start of campaign) – up 4.1 percentage points from when the campaign was first made public. By March 20, when the campaign winners were revealed, consideration of Hong Kong as a travel destination gained another 1.2 percentage points to reach 15.5%.
In terms of what Singaporean travellers think of first when travelling overseas, paying a reasonable price for holidaying at a destination that is easy to reach and safe are the top considerations, followed by transportation availability, and safety measures.
