Tag: Hello Hong Kong

Hong Kong – Trip.com and the Hong Kong Tourism Board (HKTB) has announced that it is extending its ‘Hello Hong Kong’ campaign to the Southeast Asian markets of Malaysia, Singapore, Thailand, and Vietnam. This is part of  HKTB’ global ‘Hello Hong Kong campaign’, which was first introduced earlier this year to encourage travellers to visit Hong Kong.

This collaboration marks the first themed marketing campaign between Trip.com and HKTB outside of mainland China after the pandemic, and will see travellers from the four countries enjoy a discount when they make Hong Kong hotel bookings on Trip.com during the promotion period, with no minimum spend requirement.

In addition, travellers to Hong Kong who make their hotel or air ticket bookings through Trip.com can also claim a special ‘Hong Kong Night Treats’ voucher worth HKD100. 

Visitors will be able to enjoy Hong Kong’s vibrant nightlife and indulge in its culinary treasures with the voucher, available for use in participating restaurants and bars across the city after 6pm – allowing them to take their taste buds on an unforgettable gourmet journey after dark.

Edison Chen, vice president of destination marketing and strategic alliances at Trip.com Group, said, “Southeast Asian travellers have traditionally enjoyed visiting Hong Kong, as shown by the visitor numbers – in the first nine months of 2023, five of the top eight short-haul visitor arrivals in Hong Kong were from Southeast Asian countries, with visitors from Malaysia growing by more than 90 times compared to the same period in 2022.”

He added, “Our Trip.com data from the same period also bears this out, with the four countries participating in the Hello Hong Kong campaign ranking in the Top 10 markets booking trips to Hong Kong. We are happy to partner the HKTB to welcome more travellers from Southeast Asia to Hong Kong.”

Singapore – Months after Hong Kong launched its ‘Hello Hong Kong’ travel campaign, awareness of the campaign’s ads spiked to 25.2% points on March 2 from 6.3% on February 2, the month the campaign was announced before dipping to 24.9% by March 20. This was according to the latest data from YouGov.

As part of Hong Kong’s tourism revival initiative, the local government announced in February that they are giving out 500,000 free airline tickets to their territory. As a result, many airlines in the Asia-Pacific region have reported their websites being swamped by online visitors, with long waits awaiting those who want to get their free tickets processed.

According to the data, consideration of Hong Kong as a travel destination rose by 2.4 percentage points ten days after the campaign’s announcement – from 12.6% on February 2 to 10.2% by February 10 – before declining until late February.

Moreover, Singaporean travel consideration to Hong Kong started on an upward trend, reaching 14.3% on March 2 (start of campaign) – up 4.1 percentage points from when the campaign was first made public. By March 20, when the campaign winners were revealed, consideration of Hong Kong as a travel destination gained another 1.2 percentage points to reach 15.5%.

In terms of what Singaporean travellers think of first when travelling overseas, paying a reasonable price for holidaying at a destination that is easy to reach and safe are the top considerations, followed by transportation availability, and safety measures.