New Zealand – Tourism New Zealand, the agency tasked to promote the country’s tourism around the world, has launched a new domestic winter activity campaign, which showcases a range of Aotearoa winter experiences.
According to Tourism New Zealand, despite borders opening for overseas travel, around two-thirds of New Zealanders intend to take a domestic holiday in the next 12 months, and that winter is Kiwi’s second favourite season.
Bjoern Spreitzer, Tourism New Zealand’s general manager of New Zealand and Business Events, said that the ‘Winter, So Hot Right Now’ activity encourages those who may not traditionally think of travelling within New Zealand over winter.
“New Zealanders have been travelling domestically for two years now – this winter we will be competing with demand for short and long-haul international holiday destinations that are warmer than our winter,” added Spreitzer.
The campaign follows the agency’s ‘Do Something Autumn’ campaign, which deems to have generated 409,000 website visits and 111,000 referrals to tourism businesses, making it the most successful domestic campaign of Tourism New Zealand.
