Gurgaon, India – Performance marketing company DangleAds has appointed Rakesh Kumar as its newest director of sales, where he will be responsible for building the mobile performance marketing business, as well as being involved in mobile strategy, team development and crafting a roadmap for the growth of mobile business.
The strategic hire in the business team is in line with DangleAds renewed focus on its global expansion and brand building across the digital ecosystem to drive business growth, customer acquisition, product innovation and greater adoption of performance marketing.
Kumar joins DangleAds with over 13 years of extensive experience in digital marketing, content, programmatic, premium audience monetization, and other marketing experiences. He was previously associated with Xapads Media, where he was positioned as AGM Sales, as well as working with Admobly, ValueFirst Digital and Httpool.
Speaking about his appointment, he said, “I am really excited to be a part of DangleAds Technology. I am looking forward to the challenge that comes along with this opportunity and to being able to contribute to its growth by bringing new business with the help of my unique perspective, wide networking and more than a decade long experience across the digital spectrum.”
He added, “We are in the business of helping our partners succeed and to ensure that we have made significant advancements in data science, technology and processes to reach the desired goal.”
Meanwhile, Pulkit Narayan, founder and CEO at DangleAds, commented, “We are expanding into global markets and have also increased our product portfolio. We are on a resilient progression trail and with such promising progress, we felt the need to strengthen our business team that could lead us to desired future campaigns and success.”
He added, “We require good talent who can help grow our business many folds and provide us great market penetration in different vertices. I am delighted to have Rakesh in my team and confident that his rich experience and skill – set would help us in building DangleAds as a market leader in performance marketing and lead us on a growth path in India and abroad.”
