India – New Delhi’s shopping center, Select CITYWALK, has launched a new campaign that seeks to fulfill forgotten Christmas wishes and inspire people to keep believing in ‘miracles’.
The campaign, which was conceptualized by digital agency RepIndia, celebrates the adage of “never stop believing in the magic of Christmas,” aims to ignite the spark of ‘magic’ and ‘hope’ for Select CITYWALK’s guests of all ages.
Titled ‘#MerryWishmas‘, the film features the Select CITYWALK team asking its guests what they wanted for Christmas as little children, and giving it to them as a surprise at the end of the video. The film aimed to capture the genuine warmth of surprised smiles, ending with a heartwarming message – “Make someone’s wish come true and their happiness will stay with you forever!”
Gitanjali Singh, Select CITY WALK’s vice president of marketing, commented, “This year, with our #MerryWishmas campaign, we decided to fulfill some cherished unfulfilled wishes of shoppers and our store staff and the reaction we got was truly heartwarming.”
Meanwhile, Nikhil Kashyap, RepIndia’s assistant vice president of strategy and client success, said, “I am glad we were able to assist Select CITYWALK to deliver the right experience through poignant, relatable storytelling.”
