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Tag: christmas

MINISO Thailand Xmas campaign 2025 main
MINISO stages large-scale Christmas display in Siam Square in year-end push
Posted on December 29, 2025
by Aliza Carmona
Thailand – As part of its year-end holiday celebrations, MINISO Thailand has launched a series of Christmas-themed installations across Siam Square’s pedestrian streets and at Thailand’s first MINISO LAND, which will remain in place throughout the holiday period. Running until January 4, 2026, the activation...
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The Mall Group unveils Monchhichi-themed holiday campaign in Thailand
The Mall Group unveils Monchhichi-themed holiday campaign in Thailand
Posted on December 1, 2025
by Teddy Cambosa
The campaign arrives as retailers across Asia increasingly turn to character-driven cultural marketing to attract families, tourists, and collectors.
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Telstra looks beyond festive clichés to tell an unexpected Christmas story in new campaign
Telstra looks beyond festive clichés to tell an unexpected Christmas story in new campaign
Posted on November 12, 2025
by Teddy Cambosa
The campaign extends beyond the film, with in-store activations designed to enhance customer experience through themed retail displays and giveaways.
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ALDI launches Christmas campaign celebrating festive indulgence
ALDI launches Christmas campaign celebrating festive indulgence
Posted on November 11, 2025
by Teddy Cambosa
The campaign highlights ALDI’s range of affordable, high-quality festive products as the centrepiece of moments that define the holiday period — from going back for seconds to opening the chocolates before midday.
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Coles launches latest Christmas campaign showcasing diverse Australian celebrations
Coles launches latest Christmas campaign showcasing diverse Australian celebrations
Posted on November 5, 2025
by Teddy Cambosa
Coles has unveiled its Christmas campaign for this year in partnership with creative agency Smith St, highlighting the supermarket’s role as the destination for “every kind of Christmas,” regardless of the size or style of the celebration.
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talented-bigbasket-holiday-campaign
Broken phone leads to Christmas magic in BigBasket's latest film with Talented for the Holiday Season
Posted on December 19, 2024
by Aliza Carmona
BigBasket and Talented reunite for a heartwarming Christmas campaign that celebrates the magic of generosity and festive cheer.
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Oblong, Brahma Kumaris aids stressed holiday shoppers to be calmer in new campaign Australia – Oblong, the new creative venture from award winning creative leader Justin Ruben, worked with spiritual organisation Brahma Kumaris to create a series of posters to help people feel a little calmer at the most stressful time of year, the holiday shopping period. Working together with people inside the Brahma Kumaris, Oblong spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm. Data was then used in the media buying process to make sure the posters have been placed in areas where people needed them most and as they felt the most stressed, certain areas of the CBD, shopping precincts, shopping car parks and the middle of suburban shopping centres were chosen. Gabrielle Martin, director of programs and events at Brahma Kumaris said, “We love the calming shapes created by Oblong and the way they can create a little light for people at this very stressful time.” Meanwhile, Oblong CCO and founder Justin Ruben commented, “I think we can all admit, this year has been difficult for a lot of people, with the cost of living crisis and various world events. Hopefully these posters can provide people with a little bit of calm, even when they’re running around the streets doing last minute Christmas shopping.” The Brahma Kumaris are also planning an event at the Sydney Opera House in April which they hope will bring even more lightness to people’s lives.
Oblong, Brahma Kumaris aids stressed holiday shoppers to be calmer in new campaign
Posted on December 18, 2024
by Teddy Cambosa
Working together with people inside the Brahma Kumaris, Oblong spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm.
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Coca-Cola unveils roster of consumer experiences for upcoming Christmas festivities
Coca-Cola unveils roster of consumer experiences for upcoming Christmas festivities
Posted on November 29, 2024
by Teddy Cambosa
These experiences are built on the brand’s last year's message 'The World Needs More Santas’, with Coca-Cola continuing to celebrate the spirit of Santa Claus within each of us this Christmas.
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FairPrice Group, Homeground United elevate gift-giving tradition with scented gift wrappers activation
FairPrice Group, Homeground United elevate gift-giving tradition with scented gift wrappers activation
Posted on November 28, 2024
by Teddy Cambosa
FairPrice and Homeground United have created a range of exclusive gift wrappers that not only look beautiful but are multi-sensorial. These gift wrappers are different than your average paper – they smell good enough to eat.
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Amplify dons the holiday creative spirit by developing a suit prototype for Santa to elude facial recognition
Posted on December 20, 2023
by Teddy Cambosa
Amplify's internal innovation team has developed a prototype to solve one of Santa's main concerns—preserving the joy of the holiday season—inspired by anti-surveillance apparel. Version 1 was created with the global network of Amplify offices in mind, allowing Santa to elude facial recognition software...
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