India – Digital marketing agency RepIndia has appointed Purnima Bali, former associate creative director at digital firm Interactive Avenues, to be its new creative director, strengthening the agency’s creative core.
In her previous work at Interactive Avenues, Bali led the creative team and marshaled the creative business for brands such as Honda Cars India, Sony India, and Hero Cycles, as well as DishTV, and Oppo Mobiles, among others. She has also worked as the creative group head at various digital agencies including Isobar and Digitas.
As part of her new role, Bali will be leading the creative endeavor at RepIndia, and further grow the creative business across Delhi, Mumbai, and Bengaluru.
Commenting on joining RepIndia, Bali said that she is excited to be a part of the team and is looking forward to breaking new creative barriers and creating new digital milestones.
She further shared that RepIndia’s body of work, clients, and their feet firmly on the ground are the attributes that have stood out in the awards circuit, and even amid brands that are eagerly and earnestly looking for effective creative solutions where brand-agency camaraderie is the only way work gets done.
“And it is this quality of RepIndia that breeds a convivial environment for creative autonomy that made my decision to join hands with Ayesha and Archit’s labor of love, so effortless,” noted Bali.
Meanwhile, Ayesha Chenoy, the founder of RepIndia, commented, “We have wanted to bring Purnima on board for years, her mad digital-first ideas and incredible drive are just what we wanted to add to RepIndia’s arsenal as we go on to have one of the best leadership teams across the country.”
