Singapore – Adobe and LinkedIn have launched “AI Essentials for Marketers”, a global initiative aimed at equipping marketing professionals with role-relevant AI skills for the AI-driven era.
Created by marketers for marketers, the programme offers short-form, social-first courses designed for professionals at all career stages, particularly those unable to commit to extended learning sessions.
The launch comes as agentic AI reshapes marketing workflows. Data from LinkedIn’s Economic Graph, which spans 1.3 billion members, 71 million companies and 42,000 skills, shows AI as the top priority skill area for marketers. It also indicates that job postings requiring AI literacy have risen 113% year-on-year.
Adobe said the initiative aligns with its broader focus on building tools and platforms that support creativity, productivity and customer experience orchestration, noting that 99% of Fortune 100 companies use AI in its applications. LinkedIn, meanwhile, said its learning platform is designed to provide insights into evolving workforce needs and close emerging skills gaps.
Rachel Thornton, Chief Marketing Officer, Enterprise at Adobe, said, “Marketers everywhere are eager to embrace AI but need the right skills to do it with confidence. AI Essentials for Marketers is about more than mastering new tools; it’s about reimagining what creativity, marketing strategy, and customer relationships look like in an AI-powered era.”
She added, “Through Adobe and LinkedIn’s partnership, marketers can now access hundreds of hours of content, training, videos and expertise from a global community of marketers and technologists who are using and shaping AI and marketing tools and products. Training and re-skilling are top of mind for CMOs, and at Adobe we are excited to partner with LinkedIn to make it easier and faster for teams to learn and train on what’s next for marketing, creativity and AI.”
The programme builds on Adobe Digital Academy and LinkedIn Learning and will be available free of charge on LinkedIn Learning, with additional content hosted on Adobe Experience League. It includes four role-based courses covering digital marketing, content and creative, social and communications, and data and analytics, available in 47 languages.
It will also provide certificates of completion that can be added to users’ LinkedIn profiles.
“Marketers are navigating the shift to AI, and it is both daunting and exciting,” said Jessica Jensen, Chief Marketing Officer, LinkedIn. “LinkedIn’s labour market report provides insights for marketers to see where the industry is going and to understand the skills they will need to be successful both in their current job and for what’s next in their careers. Together with Adobe, we’re helping make AI skills accessible to every marketer — not just technical specialists — through scalable, practical learning designed for the realities of modern work.”
