Singapore – Integral Ad Science (IAS) has announced the general availability of Quality Connect, a transparency and optimisation solution that gives publishers near real-time visibility into the media quality preferences advertisers set for their campaigns, aimed at improving campaign alignment and delivery.
Available within the IAS Pulse publisher platform, Quality Connect is designed to address a long-standing transparency gap between buyers and sellers. It enables publishers to understand, report on and align with advertiser campaign settings across brand safety, suitability, fraud prevention and other media quality criteria.
Publishers are often required to meet advertiser quality standards without full visibility into how those settings are configured, which can lead to under-delivery, unnecessary impression blocking, operational friction between ad operations teams and agencies, and missed optimisation opportunities. With greater insight into advertiser preferences, Quality Connect is intended to reduce wasted impressions, improve delivery efficiency and surface campaign issues earlier in the process.
Quality Connect introduces three capabilities for IAS Pulse publisher clients, available when advertisers opt to share campaign preferences.
Campaign Transparency provides direct visibility into advertiser-defined media quality settings, including brand safety categories, risk tolerance, fraud prevention criteria, brand suitability and contextual avoidance segments, and keyword exclusions, as well as geo and language targeting, helping publishers align delivery from the outset.
Campaign Reporting enables publishers to run on-demand, in-flight performance reporting across metrics such as viewability, invalid traffic and brand safety, allowing earlier optimisation and clearer visibility into campaign performance while it is still running.
Campaign Segments consolidates advertiser-defined fraud, brand safety, suitability and keyword avoidance criteria into a single dynamic avoidance segment within IAS Pulse, which automatically updates as preferences change, helping publishers maintain alignment, reduce wasted impressions and minimise manual operational effort.
By linking advertiser campaign preferences with publisher delivery and optimisation workflows in a consent-based environment, Quality Connect is positioned to improve alignment and operational efficiency across the digital advertising ecosystem.
IAS said the solution supports more consistent campaign delivery against intended quality standards, while helping publishers strengthen buyer relationships and improve overall performance outcomes.
“The quality of a media buy shouldn’t be a secret,” said Lisa Utzschneider, CEO of Integral Ad Science. “For too long, publishers and advertisers have had to work across information gaps that create friction, waste, and missed opportunity. Quality Connect gives both sides a more transparent way to work together – helping publishers deliver against advertiser standards with confidence, while giving advertisers greater trust in the quality and performance of their media investments.”
Quality Connect is available to publishers within the IAS Pulse UI. Campaign Transparency is available at no additional cost, while Campaign Reporting and Campaign Segments are expected to roll out in Q3 2026.
