Starbucks blends film, flavour with Devil Wears Prada 2 character menu

New York City – Starbucks is extending its long-running cultural tie-in with The Devil Wears Prada 2 through a global campaign that translates its characters into a curated beverage lineup.

Launched ahead of the film’s theatrical release, the activation introduces four drinks inspired by Miranda Priestly, Andy Sachs, Nigel, and Emily—each designed as a reflection of their on-screen personas. 

Available via the Starbucks app, the “secret menu” invites customers to customise their orders to match the characters’ distinct preferences.

Miranda’s drink is styled as a no-foam, extra-shot, extra-hot latte, while Andy’s cappuccino features oat milk with caramel and cinnamon. 

Nigel’s option leans into a doppio espresso with cream and mocha, and Emily’s iced chai is customised with almond milk and sugar-free caramel.

The campaign extends beyond beverages into physical and experiential touchpoints. 

At the Empire State Building in New York, the Starbucks Reserve location is offering limited-edition Runway magazine copies tied to the film, while select markets are introducing themed merchandise including cups and accessories.

The collaboration builds on Starbucks’ presence in the original film, where the brand became part of its visual identity through Andy’s coffee runs. 

This latest activation reframes that association into a product-led experience, aligning daily coffee rituals with the film’s fashion narrative.

Rolling out globally for a limited time, the campaign blends character storytelling with menu innovation, positioning each order as a small entry point into the Devil Wears Prada universe.