Kuala Lumpur, Malaysia – Zurich Malaysia has partnered with MBCS, the full-fledged creative agency under Omnicom Media Group Malaysia, to launch a Raya-themed film in conjunction with the festive season.
Titled ‘Erti Perayaan yang Menyatukan Kita’ (translated as “A celebration that unites us”), the short film reflects on the enduring nature of love and remembrance during Hari Raya. The narrative highlights how the care, values, and guidance of loved ones continue to shape families even after they are no longer physically present, aligning with Zurich’s brand message of ‘Care for What Matters’.
According to the companies, the film centres on the symbolism of a sampin—a traditional Malay sarong—used to represent the connection between past and present, as well as the continuation of family traditions and memories.
Chua Soo May, group brand director of MBCS, said, “Raya is not just about celebration, but also about remembrance and continuity. In the film, we depict the simple sampin (a traditional sarong) to channel the truth of loss. It becomes the symbolic bridge between the past and the present. Yet, there is something profound in how love outlasts presence. And we wanted to show that the absence of a loved one does not erase the love. It lives on through traditions, memories, and the legacy they leave behind.”
Erin Hwang, head of brand marketing and communications at Zurich Malaysia, added, “Festivity is deeply personal, shaped by memory as much as presence. At Zurich, we believe care does not end when someone is no longer physically here. The legacy of love continues, binding us across all generations and cultures. By acknowledging both celebration and quiet reflection, this film reflects our commitment to stand with Malaysians in every moment.”
The Raya film builds on Zurich Malaysia’s earlier Chinese New Year campaign and forms part of its broader festive storytelling strategy, which aims to position the insurer as a long-term presence supporting Malaysian families through different life moments.
