Tag: MBCS
The campaign builds on last year’s success and is designed to celebrate inner strength and encourage young women to pursue their ambitions.
Kuala Lumpur, Malaysia – In a market where Ramadan campaigns often lean heavily on sentiment, MILO Malaysia is betting on something more grounded: early mornings, hot meals, and unpaid labour. Its latest push, “Tenaga Untuk Mencipta Kebaikan” (“Energy to Do Good”), trades polished storytelling for on-the-ground...
The campaign film features several Malaysian personalities, including Sarimah Ibrahim in the lead role, alongside Fahrin Ahmad, Akhmal Nazri, Lyssa Jean, Wani Kayrie, Sharifah Rose, and Ayda Jebat, who is also a Watsons ambassador.
According to the companies, the film centres on the symbolism of a sampin—a traditional Malay sarong—used to represent the connection between past and present, as well as the continuation of family traditions and memories.
Rather than staging a conventional beauty product launch, the activation positioned hair care within the broader context of confidence and lived realities.
The campaign features five short films depicting a range of family scenarios, including a father shielding his child from the rain and siblings sharing emotional moments over ice cream.
Through this initiative, MILO aims to reinforce its role not only as a nourishing drink but also as a cultural icon that encourages Malaysians to take charge of their personal journeys.
GWM Malaysia has launched a new campaign for Malaysia Day celebrations that combined cultural heritage with a feat recognised by the Malaysia Book of Records.
Unlike conventional automotive advertisements, footage of the run was shot, edited and uploaded in real time as the event unfolded.
Running from mid-August to mid-September 2025, 'Ini Rumah Kita' spans social media, in-store activations, and digital out-of-home billboards along LDP, Sprint, and Federal Highway.
