Kuala Lumpur, Malaysia – Big Tree is bringing back its Hari Raya campaign, ‘Foto Hari Raya Paling Menarik 2026’, after what it described as an overwhelming public response to last year’s edition. The campaign will run from 28 February to 29 March 2026 and invites Malaysians to share festive photographs that reflect the spirit of the season.
Big Tree, an out-of-home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, said the initiative continues its focus on community engagement through Digital Out-of-Home (DOOH) platforms.
Carrying the tagline ‘Berkat Dikongsi, Bahagia Dirasai’ (Sharing blessings, embracing joy), the campaign encourages members of the public to submit meaningful Hari Raya snapshots. Selected winning photos will be displayed on Big Tree’s DOOH screens across the city, turning the digital displays into festive showcases of shared moments.
Building on the 2025 edition, the 2026 campaign aims to further highlight togetherness and storytelling through public participation.
“After witnessing the incredible response and heartfelt moments shared by Malaysians last year, bringing this campaign back felt only natural,” said Muhamad Fariz Mustafa, chief operating officer of Big Tree. “Hari Raya is about togetherness, gratitude, and giving back. Through ‘Foto Hari Raya Paling Menarik 2026’, we hope to once again provide a platform for Malaysians to share their cherished moments while extending blessings to those in need.”
Twelve winners will be selected, each receiving RM500 in Duit Raya. In addition, Big Tree will donate RM200 under each winner’s name to the Media Prima–NSTP Humanitarian Fund.
The winning photographs will be showcased nationwide on Big Tree’s DOOH screens for two weeks, from 6 to 19 April 2026.
The initiative also aligns with Media Prima’s #SamaSamaBerkat theme for Ramadan Raya 2026, which promotes the sharing of blessings and the creation of lasting festive memories.
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