Singapore – The Singapore Tourism Board and Ant International have renewed a multi-year strategic partnership to accelerate tourism growth through digital innovation and seamless visitor experiences powered by Alipay+.
Announced in Singapore on 25 February 2026, the agreement builds on a collaboration that began in 2018 and aims to strengthen Singapore’s position as a global travel destination while supporting local businesses through mobile-first services, digital connectivity, and data-driven insights.
The partnership will expand joint marketing campaigns across key markets, improve mobile discovery and payment services for travellers, and enhance data-sharing capabilities to better understand visitor behaviour.
Melissa Ow, chief executive of the Singapore Tourism Board, said, “We are pleased to renew our strategic partnership with Ant International and look forward to unlocking new opportunities across key markets through Alipay+’s extensive digital wallet network. “
Initiatives will support Singapore’s long-term tourism strategy by stimulating demand and developing a future-ready travel sector.
“By combining our destination expertise with their payment technology and data capabilities, we can respond to the evolving traveller demand more nimbly and create a more seamless experiences for visitors whilst driving meaningful growth in tourism spending,” Ow added.
Through Alipay+, merchants in Singapore can accept 25 international e-wallets and banking apps, allowing travellers from 17 markets to pay using familiar mobile payment services.
Both organisations will also expand travel technology initiatives, including AI-powered services that provide personalised recommendations, offers, transportation information, and translation tools within partner apps.
Peng Yang, chief executive officer of Ant International, said, “Destinations are dynamic digital ecosystems that connect culture and commerce across borders, driving economic impact and inclusion.”
Yang added, “The Singapore Tourism Board has set the benchmark for how innovation, trust and public-private collaboration can power a world-class tourism economy. Together, we will support Singapore’s ambition to inspire not just as a place to visit, but one that shapes the future of travel and its shared value to communities.”
The partnership will continue destination marketing campaigns promoting Singapore to regional travellers, including a 2026 campaign featuring Dylan Wang during the Chinese New Year travel period.
