Singapore – ComfortDelGro Corporation Limited has unveiled a comprehensive refresh of its Zig brand, unifying its point-to-point mobility services in Singapore under a single, tech-enabled identity.
The move brings together the Group’s ride-hailing platform, taxi and private-hire rental, autonomous and driverless services, corporate offerings, and payment services under the refreshed Zig brand, as part of the next phase of its point-to-point mobility strategy.
The brand refresh reflects ComfortDelGro’s evolution from operating Singapore’s largest taxi fleet to running a trusted multi-service mobility platform.
Zig is positioned as a unified, future-ready, and customer-centric organisation, combining the Group’s long-standing operational excellence with continued product innovation, while reinforcing its reputation for reliability and giving commuters greater freedom of movement.
Under the refreshed brand, Zig offers a range of mobility options, including standard taxis, six-seater vehicles, and executive limousines, designed to empower both drivers and riders with greater choice and flexibility in how they travel.
“Zig by ComfortDelGro signals the direction we’re heading as a business – a simpler, customer-centric point-to-point ecosystem that is anchored in the reliability and trust that the people of Singapore have long associated with ComfortDelGro. Our goal is to always be here for our drivers and partners as they build their thriving businesses, and in making sure that our customers have choices that meet their needs,” said Michael Huang, head of Singapore Point-to-Point Mobility Business.
The refreshed identity features energetic colours, a dynamic logotype that reimagines ComfortDelGro’s signature blue, and a new tagline, “Time to Zig”, which encourages commuters to choose when and how they move.
The updated branding will be progressively rolled out across ComfortDelGro’s point-to-point mobility operations in Singapore.
