California, United States – The Walt Disney Company has established a new enterprise marketing and brand organisation to more closely align its marketing teams across businesses and strengthen how the company connects with consumers globally.
As part of the move, Asad Ayaz has been named chief marketing and brand officer of The Walt Disney Company.
The new organisation is designed to bring together the collective strength of Disney’s marketing capabilities, supporting a more connected approach to audience engagement, elevating campaigns, and advancing business objectives across segments and the company as a whole.
“Over more than two decades at the company–and as Disney’s first-ever Chief Brand Officer – Asad has helped bring the magic of Disney to life for millions through his exceptional leadership,” said Bob Iger, CEO of The Walt Disney Company.
Iger added, “As our businesses have evolved, it’s clear that we need a company-wide role that ensures brand consistency and allows consumers today to seamlessly interact with our wonderful products and experiences. The Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit.”
“Asad is an exceptional creative leader with strong strategic and operational prowess and deep experience across Disney and its brands, and we are excited for what we will accomplish together as we strengthen the connection between Disney and audiences around the world,” said Disney Entertainment co-chairs Alan Bergman and Dana Walden, Disney Experiences chairman Josh D’Amaro, and ESPN chairman Jimmy Pitaro in a joint statement.
Ayaz steps into the role after eight years as President of Marketing for The Walt Disney Studios, where he also led marketing for Disney+.
As chief brand officer since 2023, he has overseen company-wide brand efforts, alliances, and events, while stewarding Disney’s global portfolio of brands and franchises.
The unified marketing organisation will build on Ayaz’s leadership by connecting shared capabilities and modern marketing tools across Disney’s businesses, with the aim of creating greater continuity, agility, and innovation in how the company engages consumers.
In his expanded role, Ayaz will report to CEO Bob Iger and work closely with segment chairs to lead marketing efforts across Disney’s business units.
