Bangkok, Thailand — Central Pattana has partnered with the Tourism Authority of Thailand and The Walt Disney (Thailand) to launch The Magical Stars, an 800-million-baht year-end campaign designed to boost Thailand’s economy and tourism through a large-scale festive experience running from November 14, 2025 to January 11, 2026.
The campaign features four Disney-themed fairytale kingdoms across Central shopping centres nationwide, led by the flagship showcase at centralwOrld.
The site will host Disney The Magical Stars 2026, including a signature Christmas tree and three-metre-tall Mickey and Minnie Mouse figures dressed in Thai silk.
Other highlights include Magic Town, themed around Mickey & Friends, and Magic Castle, inspired by Disney Princesses.
Central Pattana is also introducing The Magical Thai Pride, a series of Christmas trees crafted by communities nationwide to honour Her Majesty Queen Sirikit, the Queen Mother, spotlighting Thai artistry, and traditional handicrafts.
This year, centralwOrld will present the largest Disney experience in Asia, spanning more than 3,500 sqm and offering seven immersive zones featuring Mickey & Friends, Toy Story, Zootopia, Stitch, Frozen, and a grand Princess Castle.
A special tribute to the 20th anniversary of Hong Kong Disneyland will showcase a five-metre inflatable Mickey in a limited-edition costume and a replica archway.
The festive programme extends across 24 Central malls, including key tourism hubs such as Central Phuket, Central Pattaya and Central Chiangmai.
Central Pattana is working with more than a dozen financial and retail partners to support the national rollout.
