Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Platforms Featured Global
No posts found

Netflix seals agreement to acquire Warner Bros. for $82.7b

by Sharona Nicole Semilla

-

December 6, 2025

California, United States — Netflix and Warner Bros. Discovery (WBD) have signed a definitive agreement for Netflix to acquire Warner Bros., including its film and television studios, HBO Max and HBO, in a cash-and-stock deal valuing WBD at an enterprise value of about $82.7b. 

The transaction, worth $27.75 per WBD share, is set to close after WBD completes the previously announced separation of its Global Networks division into a new publicly traded entity, Discovery Global, expected in the third quarter of 2026.

The acquisition unites Netflix’s global streaming scale with Warner Bros.’ century-old catalogue and franchises such as The Sopranos, Game of Thrones, The Wizard of Oz and the DC Universe. 

Netflix co-CEO Ted Sarandos said, “Our mission has always been to entertain the world. By combining Warner Bros.’ incredible library of shows and movies—from timeless classics like Casablanca and Citizen Kane to modern favourites like Harry Potter and Friends—with our culture-defining titles like Stranger Things, KPop Demon Hunters and Squid Game, we’ll be able to do that even better. Together, we can give audiences more of what they love and help define the next century of storytelling.”

Co-CEO Greg Peters added, “This acquisition will improve our offering and accelerate our business for decades to come. Warner Bros. has helped define entertainment for more than a century and continues to do so with phenomenal creative executives and production capabilities. 

“With our global reach and proven business model, we can introduce a broader audience to the worlds they create—giving our members more options, attracting more fans to our best-in-class streaming service, strengthening the entire entertainment industry and creating more value for shareholders,” Peters said further. 

Meanwhile, WBD chief executive David Zaslav said, “Today’s announcement combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love to watch the most.”

Under the agreement, WBD shareholders will receive $23.25 in cash and $4.50 in Netflix shares per WBD share, subject to a collar tied to Netflix’s VWAP before closing. 

Netflix estimates annual cost savings of $2–3 billion by the third year and expects the deal to be accretive to GAAP earnings per share by year two. 

The transaction has been unanimously approved by both companies’ boards and remains subject to regulatory clearance, WBD shareholder approval and customary conditions.

“For more than a century, Warner Bros. has thrilled audiences, captured the world’s attention, and shaped our culture. By coming together with Netflix, we will ensure people everywhere will continue to enjoy the world’s most resonant stories for generations to come,” Zaslav asserted. 

Related Tags Marketing Acquisition Netflix HBO Max Warner Bros. Discovery HBO streaming platform
Share this article

Related Articles

View All
100PLUS partners with Netflix’s “Physical: Asia” for regional campaign
Marketing Southeast Asia
100PLUS partners with Netflix’s “Physical: Asia” for regional campaign
November 19, 2025
By Teddy Cambosa
Stranger Things, VML Thailand
Marketing Southeast Asia
Netflix Thailand launches audio recap for ‘Stranger Things’ ahead of final season
November 10, 2025
By Lyene Marie Darang
KPOP Demon Hunters
Marketing Global
Netflix partners with Mattel and Hasbro to launch global toy lines for K-pop Demon Hunters
October 24, 2025
By Lyene Marie Darang
AB InBev, Netflix announce global brand partnership
Marketing Global
AB InBev, Netflix announce global brand partnership
September 24, 2025
By Teddy Cambosa
Netflix, Amazon Ads
Marketing Global
Amazon Ads, Netflix announce partnership to offer advertisers access to premium inventory
September 12, 2025
By Lyene Marie Darang
nasa netflix partnership 2025
Marketing Global
Space exploration goes mainstream as NASA+ joins Netflix lineup
July 1, 2025
By Aliza Carmona
No posts found

Featured Articles

View All
NEXT APAC FI 1
Marketing Featured APAC
THE SHOUT GROUP/FCB SHOUT and Grab Indonesia clinch Grand Prix at NEXT Awards Asia-Pacific 2025
December 1, 2025
By Aliza Carmona
MARKETECH APAC’s first ‘NEXT Awards Philippines 2025’ unveils winning marketing campaigns and leaders across PH
Marketing Featured Southeast Asia
MARKETECH APAC’s first ‘NEXT Awards Philippines 2025’ unveils winning marketing campaigns and leaders across PH
November 28, 2025
By Teddy Cambosa
Inaugural ‘Advertising Awards Asia 2026’ unveils first jury roster representing adland across APAC
Marketing Featured APAC
Inaugural ‘Advertising Awards Asia 2026’ unveils first jury roster representing adland across APAC
November 21, 2025
By Teddy Cambosa
NEXT Awards APAC 2025 finalists article
Marketing Featured APAC
MARKETECH APAC unveils finalists for NEXT Awards Asia-Pacific 2025
November 18, 2025
By Aliza Carmona
Inaugural ‘NEXT Awards Malaysia 2025’ recognised top marketing innovators and campaigns across Malaysia
Marketing Featured Southeast Asia
Inaugural ‘NEXT Awards Malaysia 2025’ recognised top marketing innovators and campaigns across Malaysia
November 10, 2025
By Teddy Cambosa
This webinar explores what lies ahead for messaging-led engagement–and how brands can use it to build trust
Marketing Featured APAC
This webinar explores what lies ahead for messaging-led engagement–and how brands can use it to build trust
November 5, 2025
By Teddy Cambosa
No posts found

Most Recent Articles

[Collaboration] Meme Shirts UNIQLO x GRAB
Grab, UNIQLO are turning everyday Filipino app moments into fashion
June 4, 2026
Sharona Nicole Semilla
No posts found
Mainland cosmetics brand JudyDoll opens first physical store in Hong Kong
June 4, 2026
Aliza Carmona
Hyundai Motor empowers integration of human potential, robotics innovation via new global campaign film
June 4, 2026
Julian Bartolome
Sony MAX’s ‘Laalo’ hits Mumbai streets in moving autorickshaw campaign via MOMS Outdoor
June 4, 2026
Julian Bartolome
Squeezing the algorithm? How Sharmaine and friends slipped ‘Brainrot marketing’ into Philippine advertising
June 4, 2026
Sharona Nicole Semilla
Omnicom Media elevates Joey Zhao to CEO role in China
June 4, 2026
Aliza Carmona
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin