Thailand — Netflix Thailand, in collaboration with VML Thailand, has introduced an unconventional way for fans to revisit the events of the world-phenomenon series ‘Stranger Things’.
The latest campaign offers the ‘Stranger Things Recap Cassette’, an 80s-inspired audio experience that can be listened to rather than watched. Ahead of the series’ final premiere, this campaign revisits key scenes and characters to evoke memories that may encourage audiences to rewatch previous seasons before the show’s final instalment.
In a LinkedIn post, Ranus Srirungruangdeja, head of marketing of Netflix Thailand, shared, “Couldn’t be prouder to bring this retro storytelling experiment to life with VML Thailand, a project that proves great stories can transport us in any formats.”
The project incorporates elements such as the hiss of tape, the hum of streetlights, laughter over walkie-talkies, and synthesiser music associated with the Upside Down.
Meanwhile, Netflix in April announced the US$200m investment in local Thai talents and content. This allowed over 13,500 workers in the film industry.
