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Tag: HBO

Netflix seals agreement to acquire Warner Bros. for $82
Netflix seals agreement to acquire Warner Bros. for $82.7b
Posted on December 6, 2025
by Sharona Nicole Semilla
California, United States — Netflix and Warner Bros. Discovery (WBD) have signed a definitive agreement for Netflix to acquire Warner Bros., including its film and television studios, HBO Max and HBO, in a cash-and-stock deal valuing WBD at an enterprise value of about $82.7b.  The transaction,...
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Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2
Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2
Posted on May 15, 2025
by Teddy Cambosa
Through pop-ups at local festivals and shopping malls, high-energy sports event takeovers and viewing parties, Max transformed everyday spaces and activities into immersive experiences across the region. 
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Max launches ‘The White Lotus’ activations across Thailand following show’s third-season premiere
Max launches ‘The White Lotus’ activations across Thailand following show’s third-season premiere
Posted on March 21, 2025
by Aliza Carmona
Streaming platform Max has unveiled activations for the HBO Original series ‘The White Lotus’ across Bangkok, Thailand.
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vaseline the white lotus campaign 2025
Vaseline launches The White Lotus-inspired campaign to promote Gluta-Hya SPF 50
Posted on March 10, 2025
by Aliza Carmona
Thailand – Vaseline has teamed up with the hit HBO Original series ‘The White Lotus’ for its third season, unveiling an immersive campaign for the launch of Vaseline Gluta-Hya SPF 50. As part of the partnership, Vaseline is releasing a series of short films inspired by The White Lotus, reflecting its...
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agoda the white lotus hbo search
Overall interest in Thailand’s Koh Samui spikes on Agoda after ‘The White Lotus’ third season premiere
Posted on February 21, 2025
by Aliza Carmona
Thailand – Following the premiere of HBO’s hit series ‘The White Lotus’ third season, online travel agency Agoda has reported a 12% surge in accommodation searches for Koh Samui, the show’s primary filming location, with interest from the United States soaring by 65%. Agoda reports that a surge in US...
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cj-worx-hbo-tat-partnership
CJ Worx facilitates historic HBO-TAT partnership for ‘The White Lotus’ series
Posted on January 23, 2025
by Aliza Carmona
For this landmark partnership, CJ Worx took on the role of a strategic business consultant, providing insights and connections that brought a bold idea to life.
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Astro, HBO bring ‘House of the Dragons’ to life via Pasar Seni MRT immersive activation
Astro, HBO bring ‘House of the Dragon’ to life via Pasar Seni MRT immersive activation
Posted on August 1, 2024
by MARKETECH APAC
Fans visiting the Pasar Seni MRT station will experience a complete takeover with banners featuring the houses and character images throughout. Structures were built to immerse fans in the world, with sculptures of dragon’s eggs and the sigil from House of the Dragon placed prominently in the main c...
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