Singapore – VIRTUE Asia has launched V47 Entertainment, a branded entertainment studio developed in partnership with Goldfinch International, the financing, production and creative-ecosystem arm of the UK-based Goldfinch Group. Announced on 1 December in Singapore, the venture aims to develop next-generation storytelling and expand regional IP while helping brands engage audiences in Asia, the Middle East and the Global South.
Positioned at the intersection of culture, creativity and capital, V47 Entertainment is designed to help brands shift from conventional campaigns to entertainment-led cultural properties. These include films, series, anthologies, microdramas, digital universes and creator-driven projects intended for multi-market distribution.
“As we look into 2026, the creative industry is being reshaped by a simple truth: culture leads brands,” said Lesley John, CEO of VIRTUE Asia. “Audiences no longer want brands to interrupt culture, they want them to actively contribute to it. With V47, we’re giving brands the ability to build signature entertainment properties – worlds, stories, and cultural experiences that audiences choose to spend time with. As AI automates the functional layers of marketing, entertainment becomes the next frontier for brand relevance.”
The new studio combines VIRTUE Asia’s cultural and strategic capabilities with Goldfinch’s financing structures, production resources and global entertainment network. According to the companies, the partnership is intended to help brands build long-term cultural capital and develop entertainment IP with lasting resonance.
V47 will focus on Asia, MENA and the Global South, markets that the partners say are increasingly shaping global cultural trends.
“Asia is now shaping what the world wants next, reversing decades of west-to-east cultural flow, and brands operating here have an unprecedented opportunity to lead global culture from this region,” John said. “V47 allows brands to build cultural capital where influence is accelerating the fastest.”
Phil McKenzie, COO and co-founder of Goldfinch, said the venture represents a convergence of trends reshaping entertainment and brand partnerships. “V47 blends culture, capital and creativity in a way the industry hasn’t seen. It combines the parts of the market we’re most excited about, the rise of the Global South, new financing models, and deeper collaboration with brands,” he said. “By engineering marketing, storytelling and distribution together from day one, and building content hand-in-glove with brands, we’re generating IP with scale and monetisation baked in, creating real strategic and commercial upside for every partner involved.”
Justin Deimen, founding partner of Goldfinch International, said the collaboration reflects a shift in global entertainment dynamics. “Goldfinch has long believed that the next generation of global entertainment will be driven by new partnership models and new centres of cultural gravity,” he said. “V47 embodies that shift. By combining Goldfinch’s financing and production engine with VIRTUE’s cultural insights and brand relationships, we’re creating a platform where brands can participate meaningfully in storytelling that travels, endures, and resonates.”
David Webster, chairman of V47 Entertainment, added that the model is intended to bring brands more deeply into the content creation process. “V47 is built on a simple conviction: brands have a far bigger role to play in shaping culture than the traditional advertising model allows,” he said. “This venture gives brands a seat at the creative table, not as sponsors, but as partners in the development of film, series, formats, and cultural IP. It’s a model built for the markets defining what global culture will look like next.”
The studio will use a proprietary development approach that spans music, gaming, film and TV, live events and the creator economy. This includes brand integrations, entertainment-led campaigns and original IP in which brands contribute to storytelling from the outset.
V47’s first slate of original projects, set for release in Q1 2026, includes two unscripted docu-series, a live event series, a microdrama, an original competition TV format and an animation series. The partners say each project aims to demonstrate how brand investment, cultural insight and entertainment production can be combined to create content with sustained cultural and commercial value.
Beyond its initial slate, V47 plans to develop a branded entertainment fund and content accelerator to help scale entertainment properties across markets and platforms.
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