Tag: Virtue Asia

VIRTUE Asia appoints Will Beale as creative director as it pushes further into entertainment and culture

Posted on January 14, 2026

by Melissa Reyes

Singapore – Creative and marketing agency VIRTUE Asia has appointed Will Beale as creative director, following the recent launch of V47 Entertainment, a branded entertainment studio established in partnership with Goldfinch International. Beale joins the agency from VaynerMedia, where he most recently...

VIRTUE Asia, Goldfinch International launch V47 Entertainment across Asia, MENA, Global South

Posted on December 1, 2025

by Teddy Cambosa

V47 will focus on Asia, MENA and the Global South, markets that the partners say are increasingly shaping global cultural trends.

Masculinity’s status quo is changing in APAC–here’s what that means for brands

Posted on November 21, 2025

by Teddy Cambosa

It identifies three key “codes” shaping modern male identity: the diversification of masculine expression, a shift from hard power to soft power, and a redefinition of how love and care are expressed.

Lotus Whiteglow unveils new campaign addressing dark spots through a digital-first lens

Posted on September 18, 2025

by Lyene Marie Darang

Mumbai, India — Skincare brand Lotus Whiteglow has launched a new campaign spotlighting one of the most persistent skincare concerns, dark spots, while tapping into the cultural dynamics of digital self-image and social media. The campaign, done alongside Virtue Asia, introduces an updated formulation...

Sephora’s ‘Perfect Shade’ campaign redefines beauty standards across APAC

Posted on September 5, 2025

by Teddy Cambosa

The initiative is positioned as part of Sephora’s global brand platform, ‘We Belong to Something Beautiful’, and highlights the company’s offering of more than 1,500 foundation shades, encouraging consumers to use makeup as a form of self-expression.

Google debuts YouTube creator series highlighting ad solutions via The Carrot Collective, VIRTUE Asia

Posted on July 3, 2025

by Aliza Carmona

Google has launched a new YouTube creator series to highlight its Ad Solutions for marketers across Southeast Asia.

toyota motor asia virtue move ur world 2nd

Toyota Motor Asia expands ‘Move Your World’ into a cultural movement with VIRTUE Asia

Posted on April 3, 2025

by Aliza Carmona

Singapore – Toyota Motor Asia, in partnership with VIRTUE Asia, has launched the next evolution of its regional brand platform, ‘Move Your World’, reinforcing its commitment to progress, inclusion, and empowerment across Asia. Initially a regional initiative supporting Toyota’s ‘Mobility...

VIRTUE Asia taps Amos Mak as associate creative director

Posted on February 11, 2025

by Aliza Carmona

Creative agency VIRTUE Asia has named Amos Mak as its associate creative director. The appointment is part of the agency’s strategy to boost its creative capabilities while driving growth.