Tag: Virtue Asia
Singapore – Creative and marketing agency VIRTUE Asia has appointed Will Beale as creative director, following the recent launch of V47 Entertainment, a branded entertainment studio established in partnership with Goldfinch International. Beale joins the agency from VaynerMedia, where he most recently...
V47 will focus on Asia, MENA and the Global South, markets that the partners say are increasingly shaping global cultural trends.
It identifies three key “codes” shaping modern male identity: the diversification of masculine expression, a shift from hard power to soft power, and a redefinition of how love and care are expressed.
Mumbai, India — Skincare brand Lotus Whiteglow has launched a new campaign spotlighting one of the most persistent skincare concerns, dark spots, while tapping into the cultural dynamics of digital self-image and social media. The campaign, done alongside Virtue Asia, introduces an updated formulation...
The initiative is positioned as part of Sephora’s global brand platform, ‘We Belong to Something Beautiful’, and highlights the company’s offering of more than 1,500 foundation shades, encouraging consumers to use makeup as a form of self-expression.
Google has launched a new YouTube creator series to highlight its Ad Solutions for marketers across Southeast Asia.
Singapore – Toyota Motor Asia, in partnership with VIRTUE Asia, has launched the next evolution of its regional brand platform, ‘Move Your World’, reinforcing its commitment to progress, inclusion, and empowerment across Asia. Initially a regional initiative supporting Toyota’s ‘Mobility...
Creative agency VIRTUE Asia has named Amos Mak as its associate creative director. The appointment is part of the agency’s strategy to boost its creative capabilities while driving growth.
Creative agency VIRTUE Asia has promoted Lesley John to chief executive officer amidst a strategic restructuring.
