Kuala Lumpur, Malaysia – Taobao has signed a Memorandum of Understanding (MoU) with Good Foodie Media Sdn Bhd, a subsidiary of Foodie Media Berhad, and W Talent Academy Sdn Bhd to expand support for Malaysian creators through the Taobao Affiliate Programme.
The partnership is intended to strengthen Taobao Malaysia’s efforts to grow the local creator economy by offering new income opportunities to content creators and consumers, while improving product discovery through livestreaming and short-form social content.
According to the companies, the initiative aligns with rising social commerce adoption in Malaysia, where short-form videos and livestreams increasingly influence purchasing decisions. The local digital commerce sector is forecast to grow at a compound annual growth rate of 14.32% between 2025 and 2033.
“The creator economy presents significant opportunities, especially in Malaysia, where demand for overseas products continues to rise,” said Jess Lew, country head of Taobao Malaysia.
She added, “Through attractive commissions and affiliate program support, the Taobao Affiliate Programme enables established creators, emerging micro-influencers and everyday shoppers to monetise content while helping consumers shop with confidence.” Lew said the collaboration aims to recruit more than 200 creators to produce content and host livestreams featuring trending products and localized brand experiences.
Categories expected to benefit from the programme include apparel and accessories, home and living products, sports and outdoor goods, toys and collectibles, and furniture.
Nicholas Lim Pinn Yang, director and CEO of Foodie Media, said, “This partnership creates a strong pathway to expand awareness and participation in the Taobao Affiliate Programme, enabling more content creators, micro-influencers to unlock new earning potential through affiliate model for Taobao products.”
He added, “Leveraging our network of content creators and experience in developing commercially driven campaigns, Foodie Media will work closely with Taobao Malaysia to equip participants with content guidance and market insights.”
Lim Yeong Shen, director of W Talent, commented, “We are excited to collaborate with Taobao Malaysia to expand creator participation in livestream and social content formats. Leveraging our expertise in talent development and campaign execution, we aim to empower Malaysian creators with the tools, knowledge, and revenue opportunities needed to succeed in creator-commerce.”
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