Tag: Creator economy
![[Campaign] StarHub MumGPT](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-StarHub-MumGPT.jpg)
Singapore – StarHub has launched “MumGPT”, a Mother’s Day social campaign that playfully reframes mothers as the original answer engines. The campaign arrives as brands across the region race to attach themselves to the AI boom, often with varying degrees of subtlety. . At the centre of the campaign...
![[Campaign] Esky x Creator Campaign](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Esky-x-Creator-Campaign.jpg)
Melbourne, Australia – Esky is moving to a social-first marketing model, launching a creator-led campaign built for TikTok as legacy brands in Australia chase relevance with younger audiences. The push, developed by The Social CliQ, part of Jaywing, marks a shift away from traditional campaign cycles...
Singapore – Vaseline is putting content creators on the product label, launching a new line that turns viral social media hacks into commercial offerings as beauty brands chase relevance in the creator economy. Developed with Ogilvy Singapore for Unilever, the “Vaseline Originals” range reframes the...
Bangkok, Thailand – Meta has launched its first dedicated Instagram campaign in Thailand, a market where short-form video is fast becoming the default social currency. Created by BBH Singapore, the push aims to deepen engagement with Instagram Reels among younger users. At its core is a simple...
Hong Kong – K&F CONCEPT has appointed Terry Tong as its new global marketing director, marking a strategic move as the company seeks to strengthen its global brand presence and deepen its position within the rapidly growing creator economy. In his new role, Terry will lead the company’s global marketing...
Tokyo, Japan – Rakuten Group, Inc. has partnered with Google to introduce YouTube Shopping to Rakuten Ichiba, marking the first time the affiliate programme has launched with a company in Japan. The collaboration enables viewers to purchase products featured in YouTube videos directly from Rakuten Ichiba. ...
From the continued rise of the creator economy to the growing demand for transparency and meaningful partnerships, the future of influencer marketing promises to reshape how brands connect with audiences in an increasingly fragmented online world.
Categories expected to benefit from the programme include apparel and accessories, home and living products, sports and outdoor goods, toys and collectibles, and furniture.
We pooled industry leaders in one virtual floor to discuss how brands can win in the influencer marketing game this 2023.
From purchase reviews to how-to videos to self-help discussions, digital platforms make it easier than ever for people to enter the creator economy.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)