Tag: taobao

Hangzhou, China – This year’s 11:11 Global Shopping Festival by commerce giant Alibaba has reeled in USD 74.1B in gross merchandise value (GMV), marking a 26% increase in comparison to last year’s event.

The shopping festival, lasting through eleven (11) days from November 1 to 11 across Alibaba and its affiliates like AliExpress and Lazada, has seen 470 brand participations. These brands, in total, amassed USD 15.1M in GMV.

Other notable statistics include:

  • 250,000 brands in total participated in 11.11 this year, of which 31,000 are overseas brands.
  • 2,600 overseas brands participated in 11.11 for the first time.
  • AI customer chatbot handled over 2.1 billion queries during the 11-day period

The United States was the top country selling to China in terms of GMV value. Other key nations include Australia, Canada, France, Germany, Italy, Japan, Korea, New Zealand and the UK.


“Over the past 12 years, innovation has been at the heart of 11.11 and along the way it became a global consumer festival. 11.11 is defined by our consumers, merchants and our partners across the ecosystem, and also a beneficiary of all the support from society. “We will continue to focus on developing our digital infrastructure in the service of empowering merchants of all sizes to find a path to success in the digital economy,” said Jiang Fan, President of Taobao and Tmall.

Shanghai, China – Customer-centric innovations and features—this has been Alibaba’s focal point this year as they recently announced their plans for the annual 11.11 Global Shopping Festival.

As ‘11.11’ continues to grow by the year, Alibaba focused on launching new strategies in the midst of changing consumer behaviors. Strategies include promotion of Alipay’s digital lifestyle platform, ‘doubling’ of shopping windows that will aid in featuring more brands and merchants, consumer reach and promotions, and utilization of livestreaming technology to drive more engagement from customers, especially from Chinese consumers, which has been noted to create the largest international presence to date.

Alibaba’s Alipay digital lifestyle platform aims at connecting almost two million local service providers in China, including micro-merchants such as street stalls and small-scale grocery stores. On the other hand, the company recently launched its Taobao Deals’ “RMB1 Sales” campaign, which aims at encouraging consumers to purchase goods at huge discounts and free shipping. Lastly, in regards to the livestreaming strategies, Alibaba aims to launch a shopping festival concept in Southeast Asia-namely in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam markets.

Jiang Fan, president of Taobao and Tmall, expressed his hopes for the 11.11 Global Shopping Festival, stating that through these innovations, the company hopes to adapt to the changes this year has brought to the consumer market.

“The pandemic has fundamentally changed consumer shopping preferences and accelerated digital transformation of many businesses. Through our expansion from ‘single’ to ‘double,’ 11.11 will be offering more opportunities for merchants both online and offline to engage with consumers as well as provide a better consumer experience overall,” Fan stated.