Pandan Social launches GenAI platform ‘PandAI’ to enhance content creation across SEA

Kuala Lumpur, Malaysia – Digital marketing agency Pandan Social has announced the launch of PandAI, a generative AI platform aimed at transforming how brands across Southeast Asia produce creative content.

The platform integrates artificial intelligence, 3D rendering, and multilingual capabilities to enable rapid production of visuals, videos, and digital storytelling assets. Named after the Malay word pandai, meaning “smart,” PandAI is designed to help brands generate cinematic-quality content more efficiently and cost-effectively than traditional production methods.

“With PandAI, we’re not just integrating AI, we’re redefining how creativity and technology intersect to serve brands,” said Daniel Woodroof, co-founder and CEO of Pandan Social. “This platform gives businesses the tools to produce premium content that once required full studios and weeks of production—now created in hours and accessible to all.”

According to the agency, PandAI can transform a single product photo into a dynamic commercial or animate static visuals for high-conversion campaigns, producing hyper-realistic outputs with minimal input. It is designed for use across multiple industries including e-commerce, F&B, beauty, and fashion, allowing brands to increase production speed without compromising visual quality or brand consistency.

The launch marks a new phase for Pandan Social, expanding its focus from social media management to high-tech content innovation. The move follows its 2023 acquisition by the Ruder Finn Group, which strengthened the agency’s global network while maintaining its regional expertise. 

“For too long, high-end content production has been out of reach for smaller brands,” said Brandon Lee, co-founder and COO at Pandan Social. “With PandAI, that barrier disappears. We’re making cinematic-level storytelling accessible, affordable, and scalable.”

Key features of PandAI include:

• AI-Generated Visuals & Videos: High-quality assets produced in minutes.
• 3D Product Simulations: Hyper-realistic renderings for enhanced product presentation.
• AI Avatars & Hosts: Customizable digital presenters for brand storytelling.
• Multi-Language, Multi-Market Adaptation: Automatic translation and localization for regional markets.
• Scalable Creative Assets: From stills to reels and cinematic showcases.

With PandAI, Pandan Social aims to further strengthen its position in Southeast Asia’s growing digital economy by combining data-driven strategy with AI-powered creativity.