Manila, Philippines — Salmon Bank has launched ‘Para-Paraan with Salmon’, a new podcast series aimed at encouraging financial mindfulness among Filipino families.
The show, hosted by creator-entrepreneurs Joric Pecson and MK Bertulfo, features guests from various backgrounds who share personal stories and practical advice on making thoughtful financial decisions.
Three episodes were released at launch, featuring mompreneur and parenting advocate Ciara Magallanes of Mommy Diaries PH; Jaycee Tan, founder of digital community HighLevel Pilipinas; and actress and entrepreneur Ashley Colet, founder of Ash Luxe Nails.
“Filipinos often say ‘para-paraan lang’ when faced with challenges. That’s the spirit of this podcast, showing practical, creative ways to manage money and build stability,” said Raffy Montemayor, co-founder of Salmon.
“Through financial mindfulness, we can be more intentional with how we save, spend, and grow, and this podcast brings that to life through real voices, real journeys, and real solutions to inspire Filipinos everywhere,” Raffy added.
This was echoed by Ronster Baetiong, founder of Podcast Network Asia, “At PNA, we believe podcasts are a powerful way to tell authentic stories that transcend audiences all across the internet. This show inspires Filipinos with practical tools and relatable experiences, helping them become more mindful in their financial journey.”
Produced in collaboration with Podcast Network Asia (PNA), the series combines candid discussions with guest insights and reflections on money management, aiming to create accessible conversations around financial wellness and to help Filipino families develop habits that support long-term stability.
