Singapore – So Drama! Entertainment and FLY Entertainment have forged a strategic partnership to enhance media and entertainment content and production. Seeking to combine their creative strengths, the collaboration aims to develop content that resonates with local audiences.
So Drama! Entertainment and FLY Entertainment’s collaboration kicks off with ‘Kakee Originals,’ a serialised video content that underscores the companies’ commitment to homegrown storytelling. Featuring talents from FLY’s roster, the video content is set to be available on SoDrama!’s rebranded entertainment and lifestyle app, Kakee.
The initiative includes existing series such as ‘See You There,’ ‘Then & Now,’ and ‘The Situation Report. The upcoming “The Office Survival Guide” series is also set to launch later this year.
Besides casting, the partnership also includes co-investment in content, brand collaborations, and talent development. FLY is expected to contribute talent, production support, and customised training for So Drama!’s talents.
Meanwhile, FLY Entertainment is also collaborating with digital casting platform IAmCasting to discover new personalities and influencers for the Kakee Originals series.
Melvin Kuek, executive director at So Drama!, said, “We’ve been quietly cooking up this collaboration for a while now — and the timing couldn’t be more perfect with the launch of the Kakee app! The chemistry between So Drama! and FLY promises fresh possibilities for talent, brands, and bold new content that can become a strong differentiation factor for Kakee as an entertainment platform. We’re absolutely buzzing to dive in together and serve up stories that will delight audiences and shake up the Singapore entertainment scene.”
Irene Ang, founder & CEO of FLY Entertainment, commented, “This partnership is more than just a content deal — it’s a bold declaration. We’re championing Singaporean stories and putting local talent exactly where it belongs: in the spotlight. We’re proud to co-create with So Drama! from casting and production to talent development. It’s time our creatives take centre stage.”
