Singapore – Somersby, the cider brand under Carlsberg Group, has launched a new brand campaign in Asia featuring Yeonjun, a member of the K-pop group Tomorrow X Together (TXT), as its regional ambassador.
The campaign, titled “No Nonsense”, debuts with a short film that leans into a light-hearted and playful take on everyday pressures, resonating with a generation seeking simple, joyful escapes from daily routines.
As part of the campaign, Yeonjun will appear across various brand assets, including film, digital, and print content. The initiative will be rolled out in key Asian markets such as Singapore, Hong Kong, Laos, Malaysia, South Korea, and Vietnam.
Somersby’s product line is known for its fruit-forward flavour profiles, with options including Apple, Blackberry, and Mango & Lime, among others.
Arindam Varanasi, commercial vice president for Asia at Carlsberg Group, said, “Somersby’s new brand ambassador TOMORROW X TOGETHER’s (TXT) YEONJUN is the perfect embodiment of star quality that appeals to Gen Z audiences. This film captures his charm alongside the irreverent and playful nature of the Somersby brand and the refreshed ethos of a ‘No Nonsense’ approach to life.”
