Singapore – Property technology company PropertyGuru Group has recently unveiled a new brand film introducing the ‘Everyone Welcome’ filter, a feature designed to support a more inclusive rental experience for all. The ‘Everyone Welcome’ filter highlights listings that are open to renters from all walks of life, creating an empowering search experience, especially for communities who may have previously felt overlooked.
The brand film follows a diverse cast of individuals and families, from a young couple finding their first home, to partners navigating daily life together. It captures moments of everyday humanity: a child sneaking cake from the kitchen, a man laughing off a kitchen mishap, a nurse returning from a long shift, an older man settling in for the evening, and a family flipping through cherished photos albums. Each scene offers a familiar glimpse into what home means, reflecting the varied experiences that shape how everyone find acceptance and comfort.
The ‘Everyone Welcome’ filter is part of PropertyGuru’s broader, ongoing effort to create a more inclusive property market. In addition to the feature, the Group enforces comprehensive listing creation guidelines, uses a language moderation tool to detect discriminatory content on its marketplace, and provides seekers with a reporting mechanism to flag discrimination. Together, these efforts aim to break down barriers and help everyone find a welcomed place to call home.
“For some communities, the search for a home can still be clouded by concerns of bias or exclusion, whether due to race, religion, occupation, sexual orientation or lifestyle. In fact, one in four Singaporeans have experienced racial discrimination when renting or buying property, underscoring just one of the barriers some renters face,” the company said in a press statement.
They added, “Because every housing journey is shaped by different lived experiences, the ‘Everyone Welcome’ filter addresses these concerns, helping renters discover inclusive spaces easily, and encouraging landlords and agents to lead with openness and empathy.”
Sivaram Parameswaran, marketing director at PropertyGuru Singapore, said, “Our new brand film aims to spark a wider conversation about inclusivity in the rental market and drive meaningful change. While each person’s property journey is unique, the need to feel accepted and included is something we all share. The film captures the personal stories that define what makes a home, those simple, everyday moments that create a sense of belonging.”
Meanwhile, Cécile Corda, head of sustainability at PropertyGuru Group, commented, “The demand for sustainable and inclusive housing is growing, and at PropertyGuru, we’re responding with actionable solutions. “By equipping property seekers and real estate stakeholders with the tools to make informed, sustainable choices, we’re helping to build cities that are not only resilient but grounded in principles of inclusivity, driving meaningful change in the housing market.”
