Kuala Lumpur, Malaysia – Global performance marketing agency NP Digital has been appointed the official paid media agency for Lotus Cars Malaysia (LCM), in a move aimed at accelerating the brand’s digital presence and consumer engagement in the country.
The partnership comes as LCM reintroduces its refreshed product lineup to Malaysian drivers, marking a significant phase in the brand’s evolution under the Karrus Automotive Group’s Lotus Karz Sdn Bhd. NP Digital will lead strategy, management, and optimisation efforts across Meta platforms (Facebook and Instagram) and Google Search ads.
Moreover, the focus will be on boosting brand awareness and lead generation to target Malaysia’s increasingly discerning automotive market.
“Partnering with a brand as renowned as Lotus Cars Malaysia is a milestone that reflects the confidence global brands place in NP Digital’s ability to drive real business outcomes,” said Marcus Siow, senior director of business development at NP Digital. “It also underscores our continued diversification into high-growth sectors like automotive.”
The collaboration extends beyond traditional digital advertising, combining data-driven strategies with creative storytelling to build a digitally native brand experience. NP Digital aims to expand LCM’s reach and foster a community around innovation, design, and high-performance driving — values long associated with the iconic British marque.
The timing of the partnership aligns with strong momentum in the local automotive sector. In 2024, Malaysia recorded over 816,000 vehicle sales — a 2.1% increase from the previous year — driven partly by rising demand for electric vehicles. LCM contributed to this trend with over 200 units sold, largely propelled by its all-electric Eletre SUV, billed as the world’s first electric hyper-SUV.
“We’re rebuilding Lotus Cars Malaysia with passion and purpose,” said Justine Ong, head of marketing at LCM. “That’s why we chose a partner who believes in the brand as much as we do. When you start from scratch, conviction matters just as much as capability.”
NP Digital’s appointment includes a secured retainer for 2025 and signals plans for a long-term collaboration. The agency’s automotive sector experience and regional footprint position it as a key partner in LCM’s strategy to bridge its racing heritage with the expectations of modern, tech-savvy consumers.
The partnership also bolsters NP Digital’s expanding presence in Southeast Asia and further cements its reputation as a leading digital agency for globally recognised premium brands.
