Philippines – Footwear brand Havaianas has dropped a giant slipper in a satellite image for its latest campaign in collaboration with advertising agency GIGIL. The slipper, resembling a green footprint, aims to call for more green spaces and parks in the country.
The move is part of Havaianas’ ‘#BreakTheRush’ campaign, highlighting the importance of taking a moment to relax amidst the fast pace of daily life.
The satellite image, which captured a green space, was transformed into a visual that resembles a Havaianas slipper. It bears the Havaianas logo and ‘Break The Rush’ messaging.
Havaianas and GIGIL posted the advertisement on April 22, 2025, in time for Earth Day. It emphasises the vital role of green areas and parks in the Philippines as a place for much-needed rest, especially in urban environments.
GIGIL recently collaborated with antibacterial soap brand Defensil for a creative series of comedic films starring ‘Germ Zs.’
Last year, the agency’s collaboration with finance company Skyro for ‘Flexi-Billboards’ went viral on social media.
