India –Punt Partners, an integrated marketing transformation firm specialising in martech, AI, and creative technology, has appointed Harsh Shah as managing director of Punt Creative, its creative services division.
Shah brings nearly two decades of experience in brand strategy, integrated campaigns, and creative storytelling. He has held leadership roles at agencies such as VML (formerly Wunderman Thompson) and Dentsu Webchutney.
Over the years, he has also worked with a wide range of brands, including Meta, Google, YouTube, Uber, Flipkart, HUL, P&G, Marico, Tinder, and Tanishq. His work has been recognised and awarded multiple times by various industry bodies.
Speaking on his appointment, Shah said, “Joining Punt Creative feels like a homecoming to everything I love—ideas that move people, a culture that encourages bold thinking, and an ecosystem that’s embracing the evolution of creativity with both arms. Punt’s vision to unify brand, content, commerce, AI and tech is rare and real. I’m thrilled to lead this next chapter with our incredible talent and founding leadership.”
Punt Creative is the creative services arm of Punt Partners, collaborating with clients to develop brand platforms, IPs, and digital-first campaigns. With an approach that integrates content, technology, data, and creativity, the division aims to offer a modern model of advertising for today’s evolving brands.
“Harsh is not only a creative leader but also a strategic thinker who understands the changing face of brand building. His energy, integrity, and deep industry insight will be instrumental as we continue to scale Punt Creative and bring our integrated vision to life,” said Madhu Sudhan, co-founder of Punt Partners.
“We built Punt Creative to challenge the status quo and create brand experiences that deliver impact across platforms. Harsh’s leadership will help us sharpen that promise. His ability to inspire teams and clients alike makes him the perfect partner for our next leap,” added Priyanka Agarwal, co-founder of Punt Partners.
