India – Infinix has launched a new campaign for its Note 50s 5G+ smartphone, working with advertising agency SW Network and Flipkart Tech to deploy miniature billboards across select Indian cities, using tongue-in-cheek messages to highlight key product features.
For the campaign, SW Network and Flipkart Tech developed miniature billboards featuring sharp, cheeky messages designed to stand out in cluttered advertising environments. The billboards, which spotlighted features of the Infinix Note 50s 5G+—including a Sony camera sensor, curved display, and 144Hz refresh rate—were placed across high-traffic areas in Delhi, Mumbai, and Bengaluru.
The campaign also included individuals holding placards in front of large competitor billboards, adding a comparative edge to the rollout. The approach drew attention for its unconventional format and minimal physical footprint, prompting discussion across social media and marketing circles.
Speaking about the campaign, the leadership at Flipkart said, “We needed an innovative way to deliver our message of category innovation. The brand was banking on investing in features and questioning the noise. These tiny ads turned out to be a huge success. I won’t be surprised if other brands follow suit.”
Raghav Bagai, co-founder of SW Network, added, “At SW Network, our approach is always to cut through clutter with ideas that feel fresh, contextually sharp, and culturally relevant. These tiny ads proved that sometimes, going small makes the biggest impact.”
The campaign gained traction on social media, with creators, meme pages, and users on platforms like Twitter and LinkedIn commenting on its unconventional, small-scale approach.
