Philippines – Insurance company AIA Philippines has forged a partnership with educational free-to-air cable channel Knowledge Channel Foundation, Inc. (KCFI) to promote a healthy lifestyle for Filipino students.
Through the collaboration, AIA is extending its AIA Healthiest Schools (AHS) program to the public schools within KCFI’s network. It leverages KCFI’s reach and expertise in producing educational content to promote the well-being of students.
The partnership will see KCFI developing and broadcasting educational materials on health for upper primary students. Throughout a series of 10-minute episodes, KCFI will tackle AHS topics such as healthy eating, active living, and mental well-being.
Each episode is set to address students’ physical and mental well-being, inspiring them to incorporate healthy habits into their lives.
AIA aims to make healthy living more accessible and inclusive to Filipinos. The move is aligned with its recently launched ‘Rethink Healthy’ campaign, which encourages individuals to redefine their approach to well-being.
The series will run on free-to-air television, cable, satellite, and online channels.
“We are thrilled to partner with AIA Philippines to bring the AIA Healthiest Schools program to more young Filipinos in the country,” Rina Lopez Bautista, KCFI president and executive director, said.
“This partnership will enable us to create and deliver high-quality, holistic health educational content that will empower students to make informed choices about their overall well-being. We believe this initiative will contribute significantly to creating healthier generations,” Bautista added.
“The AIA Healthiest Schools program is designed to create a more inclusive environment that supports the health and well-being of students, in ways that are attainable, practical and sustainable for them,” Melissa Henson, AIA Philippines chief marketing officer, said.
“By joining forces with Knowledge Channel Foundation, we’re amplifying the program’s impact and ensuring that its vital lessons reach a wider audience. We’re confident that this partnership will empower more students to take control of their health, well-being, and future,” Henson added.
