Singapore – Non-profit organisation Youthline is calling on Singaporeans to ‘wear a heart’ in its latest campaign, raising awareness and funds for its helpline and counselling services.
The nationwide movement invites Singaporeans to pledge their support through a temporary heart tattoo that symbolises solidarity, empathy, and hope.
Through the ‘Wear A Heart’ campaign, Youthline rallies support to sustain its free services to young people in need. The funds will help strengthen its support network and build Youthline Academy, an initiative to train other supporters in schools and communities.
All donors can get a temporary heart tattoo, which can help spark dialogue on youth mental health.
Youthline, launched in 2022, has experienced a surge in demand for its free services, signalling an increasing urgency regarding the crisis. The organisation aims to help young individuals navigate mental health challenges such as loneliness, depression, anxiety, self-harm, and suicidal ideation.
The ‘Wear A Heart’ campaign runs until June 2025.
Olympian Shanti Pereira, designer of the heart tattoo and campaign ambassador, commented, “My toughest race taught me that mental health support makes all the difference between setback and comeback. That’s why I designed this heart for Youthline — to remind youths that they are never alone. Make an immediate impact — donate at wearaheart.org, get your heart tattoo, and join our movement for youth mental health.”
“Mental health struggles can feel isolating, but no young person should have to go through it alone. As demand for our services grows, we’re working to expand our capacity and make sure support is always available. But real change starts with conversation. That’s why we created the heart tattoo, not just as a symbol of solidarity, but as a way to get people talking, to break the stigma, and to make mental health support more accessible for those who need it,” Dawn Pereira, head of partnerships at Youthline, said.
