Singapore – Design Bridge and Partners (DBP), a brand design company, has appointed Charlie Lowe as its chief strategy officer for Asia-Pacific (APAC), effective immediately.
Lowe brings more than 15 years of agency experience, a decade of which he spent with Ogilvy.
During his term at Ogilvy, Lowe worked with major brands such as IBM, VW, Nestle, British Airways, InterContinental Hotels, and Huawei. He handled various markets, including Melbourne, Beijing, Singapore, and New York.
Most recently, Lowe served as chief strategy officer at McCann Worldgroup, leading the agency’s growth in Southeast Asia with regional and global campaigns,
“When I started having discussions with Design Bridge & Partners about joining the team, everyone I spoke with was not only incredibly talented but also genuinely nice and engaging. Beyond being impressed by their list of exciting clients and work, I thought, ‘I really want to work with these people,’” Lowe said.
Alexandra Cerruti, APAC managing director of Design Bridge & Partners, commented, “Charlie isn’t your typical brand strategist. With a background in strategy within communications agencies, he brings a fresh and unique perspective to the team. As clients increasingly seek synergies and seamless brand experiences, the lines between branding and communications are becoming ever more interconnected. Charlie’s deep passion for brands, combined with his strategic insight, will be invaluable in helping us deliver holistic solutions that truly resonate with our clients. We’re excited to leverage his expertise to drive success and create meaningful brand experiences.”
